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defection rate

How do I change defection rate

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defection rate

One way is to have good customer service.

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defection rate

The defect rate is calculated by dividing the number of defects by the number of transactions:

 

# Defects / # Transactions = Defect rate

 

The way to lower a fraction is to either

  • decrease the numerator (# defects);  or
  • increase the denominator (# transactions) without increasing the numerator (# defects)

 

You can't really reduce the numerator (# defects) unless you wait a year until they drop off.

 

So your only real options is to increase the number of transactions without accumulating any more defects.

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