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Why are ads that show "sponsored" getting bumped to top of list?

I am seeing the same two ads getting bumped over and over to the top of the list in the area I look and sell in. (Ford Model T parts, Ebay motors). I tired to find out what "sponsored" means, no luck. I call this bogus! The one seller has less then 500 sales. Their ads are no more important then anyone else. This has not been a one time bump, it has happened more then once just today.  I have seen a number of ads with the heading of "sponsored" where "New Listing" would be.

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Why are ads that show "sponsored" getting bumped to top of list?


@redmodelt wrote:

I am seeing the same two ads getting bumped over and over to the top of the list in the area I look and sell in. (Ford Model T parts, Ebay motors). I tired to find out what "sponsored" means, no luck. I call this bogus! The one seller has less then 500 sales. Their ads are no more important then anyone else. This has not been a one time bump, it has happened more then once just today.  I have seen a number of ads with the heading of "sponsored" where "New Listing" would be.


sponsored is "promoted", and the seller is paying increased selling fees to be "sponsored".

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Why are ads that show "sponsored" getting bumped to top of list?

@redmodelt 

 

Getting bumped to the top of the search results is pretty much the definition of a sponsored listing. Sellers pay eBay (if the item sells) to put their items in preferred spots in the search results.

 

https://pages.ebay.com/seller-center/listing-and-marketing/promoted-listings.html#m22_tb_a1__6

 

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Why are ads that show "sponsored" getting bumped to top of list?

Final value fee plus ad rate is higher than just a final value fee. However prevent users from finding the things they really want they just get fed up and go else where. In the 2 categories I mainly sell in the HUB shows the categories are down most of the time from 1 year ago. So really they are making a little more from the sellers currently listing but over all are getting less in total sells. As the trending ad rate is usually 4 percent they are losing about 5 percent to make a additional 4 percent. Almost like those people who site at convenience stores buying scratch off after scratch off counting their 10 dollar winning ticket as a profit and ignoring the 30 dollars they spent on losing tickets.

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Why are ads that show "sponsored" getting bumped to top of list?

Ok got it. I could see paying money to bump an ad on a high quality item, but in this case the one item getting bumped is then $275 buy it now and they are paying most of the shipping out of that. (charging less the $5 for shipping on a item that will run about $75ish to ship).
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