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Suggestion for notifying potential buyers on the page.

I have been having a sale of 20% off on all items I have listed, for 30 days.  What has happened is buyers are sending me offers that will end up to be less that the 20%, because the heading of "Extra 20% off".  No where is there a message that the item is on sale for 20% off.  Suggestion:  buyers are always looking for a sale, though the headline says nothing about a sale.  How about a sub headline that the is a x percentage off sale going on at that time.  NOT "extra 20% off" without a explanation.  When you receive advertising the first thing you see is sale xxpercentage off.  My customers would not need to take the time to make a offer, if they had noticed a "SALE" was going on.  I received several offers and sent the potential buyers a message that there was a sale going on.  How  especially when their offer was less than the percentage I was already offering.   

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