@bigdeals.etc wrote:
When was the last site wide percentage off coupon code? I don't remember seeing one at least a few months ago, right?
eBay mentioned in their 4Q 2018 Conference Call in January that they weren't happy with the ROI (Return of Investment) on this marketing strategy, and that they would be cutting back on these. The exact words were:
First off, buyer coupons -- those buyer coupons have been focused on both new and reactivated buyers as well as retained buyers to try and influence buying decisions. As Devin talked about, we pushed that spend pretty far out of the curve, and we'll be modifying data as we look out 2019 and one area that we'll be cutting back.
Wenig also mentioned in the 1Q 2019 press call that they had not been merely cut back, but removed. His words:
As we mentioned last quarter, we entered the year with the intention to reduce low ROI marketing spend while maintaining the focus on driving positive buyer growth with new product experiences and targeted marketing. In Q1 that's exactly what we did. We removed the significant amount of promotional spend that tended to subsidize higher priced items at low ROI.
So, though there may be some special promotion that eBay does, and resurrects site-wide coupons as a part of that promotion, I think it is fair to conclude that these coupons are a thing of the past.
