Question About Promoted Listings? Puzzled?

[yellow-snapdragon]

So I had a pair of panties listed and a repeat buyer kept asking me to lower the price on them. I told him I couldn't because of what I paid for them. At the end of the regular 30 day cycle of listings, I end them and list them to get new eyes on them. I did this and he contacted me again asking if I had sold them. I told him no, that I re-listed them (at the same price). He apparently searched MY items listed for them and bought them. WHY am I being charged as a promoted listing sale??? If he was a repeat buyer and found them in MY listings after asking me if they were still available? If I am somehow wrong, please tell me why? Thank you in advance. It also seems like I have very few organic sales anymore, which I used to before I started promoting...   

[selsa84]

My promoted sales were around 30 to 40% of items sold a few months ago and now there at 90%. Makes you wonder huh?

[coastaltechsolution]

If the buyer had clicked on the PL at any time in the last 30 days it would be a PL sale 

[reallynicestamps]

It's a sneaky thing, but if you close a PL listing, the PL fee will still apply for 30 days after the closing.

The arguement is that the customer very likely found the original listing through PL.

Sure, eBay. Whatever.

Although in this case, the buyer did find the original listing and later came back for the relist, so eBay is (almost ) justified.

and a repeat buyer kept asking me to lower the price

Keep your fingers crossed on this one.

Good side- repeat buyer

Down side- nagging for discount

It is very likely that your customer had the panties on their Watch List. That would tell them when they were relisted.

[yellow-snapdragon]

@selsa84 It sure does...

[mam98031 · Accepted solution]

It is part of the rules for promoted listings.  It is called the Halo effect.

What is a Halo Item sale for Promoted Listings Standard?

• A Halo Item sale is the type of sale when a buyer clicks on one of your Standard ads and purchases a different Promoted Listings Standard item from you within 30 days. 
  • A Halo Item refers to a purchased item from a Promoted Listings Standard campaign that resulted from an initial click (from the same buyer) on a different Promoted Listings Standard item of yours. 
• The ad fee for a Halo Item sale will be calculated based on the ad rate in effect for the purchased item at the time of the sale.
• To view which sales are Halo Item sales, see your Sales report, accessible from your advertising dashboard.

https://www.ebayads.com/2023/02/15/seller-announcement-promoted-listings-standard-fees-are-changing/....

[yellow-snapdragon]

@reallynicestamps I did a "sell similar" when I listed them again. So a re-listed item wouldn't show for him if he was watching. I guess that's why he asked if I had sold them. 

[martin2001]

I don't even bother to think about it anymore, like you, 90+% is promoted.

[martin2001]

My goodness! What's next a double halo effect with an eclipse??

[ebeths_eclectic_collectibles]

Otherwise sellers would unpromote after answering lots of questions about an item hoping to get a sale and not pay promotion fees

[mam98031]

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@martin2001 wrote:

I don't even bother to think about it anymore, like you, 90+% is promoted.

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Some sellers do, most don't.  Promoted listings work well for some sellers but not all.  Besides if all sellers did it, then there would only be promoted listings on Ebay.