@my-cottage-books-and-antiques wrote:
One interesting take away: unless I missed it, ebay did not provide "active buyer numbers" or "active seller numbers". ebay did provide active "enthusiast buyer" numbers---defined as * Enthusiast Buyers are defined as buyers with "at least 6 purchase days and $800+ annual spend"; this is a T12M metric (Trailing Twelve Months)
That's how a lot of stores/companies track things-- loyal/returning buyers are a much better metric to measure things by than people who buy one or two things a year but aren't regular shoppers.
My B&M job, for example, has a rewards program, and we focus our efforts on the customers who participate in that because the simple facts are that they come into the store more often and spend more money than other customers. As a result, our business model is focused on trying to convert people into becoming regular customers/rewards members and we expend very little effort on the occasional customers who remain occasional customers because they are not the core of our sales.
