Pricing Strategy help

[otherwaysapothecary]

 Hi all! I am a new seller of womens clothing on ebay. I am struggling with a pricing strategy for my new store. I want to merchandise it in a way that its easy for my customers to understand my pricing and promotions. However, I feel like I'm just pulling at straws. I don't have a stragetic plan in place. I know how much I want to sell my product for and what I want for it via homework etc what I am struggling with is a sales strategy with the use of promotions and/or markdowns?? I'm so confused. Any help would be great! 

[iart]

We don't sell many clothes but LOTS of clothes sellers come to these boards complaining about slow sales.

Lots.

My advice would be that whatever price you think is good, reduce it by 25%.

Then run a 20% off sale.

Yes. I think it's that bad.

[jamkids111]

Hello,
It all depends on how much you purchase the clothes for. For new clothing with tags I usually price between 25-40% of the original price, as fixed price. For used clothing, if is a designer name I price auctions starting at $9.99 see where the market takes it. Hope that helps.

[winebreath]

any sales difference between new and vintage items?

[anthemshop247]

• Since you offer Free Shipping you cannot offer shipping discount or combined shipping, but you can offer order discount. For example, $5 off when a buyer buys 3 or more. That resembles combined shipping if you were charging shipping. 
• You offer First Class or Priority FR Padded Envelope.  If you were to set up order discount promotion, take note of the mailing cost you would have to pay. Clothes that would have been shipped FC may have to be shipped Priority if weight is more than 1 pound. Maybe you can set up one promotion for lightweight items, and a separate promotion for more than 1 pound clothes. Consider also if all three clothes will fit a Flat Rate Padded Envelope.
• The benefit of order discount is that you save on shipping and the PayPal transaction fee of $0.30 per transaction. You would have to do a lot of figuring out that the discount you give is almost equivalent to the savings from shipping, PayPal and eBay fees. Of course, you don't want to give money away. The idea of promotion is to get more visibility and make potential buyers look at the other items in your store.
• Remember that promotions on marked down items will be based on the markdown price. I am not a big fan of markdown pricing. It calls for more work than running promotions. I do about 8 promotions at the same time based on my store categories. I find this easier because the item I list is automatically added to the promotion. 

Running promotions calls for a lot of doing the math on your part. You cannot delete a promotion that is active. But you can pause an unwanted promotion that is active, then delete a paused promotion. Try it in case you run into some problems. Good luck.

[retrose1]

I sell clothing on ebay and discovered that it is not the pricing that you have to have a strategy for, it is everything else.  From brand names, to color, to style, to limited availability, to size and on and on make up how or even if a garment will sell.  Price is such a small % of the motivation.

You should check and see, not what your garment sells for on ebay - but how many of them are listed and how many actually sell out of that number.  If you have a garment and there are 100,000 others like it and only 500 of them sell, then it will be a hard sell at 99 cents.