Pay per click

[vintagephotographica]

The following is my past experience with Pay per click. (Not with eBay) People see your item. Then they click on it. Then you pay. Often the item does not sell. I ended up with few extra sales. People had a great time clicking on my stuff. I had a large bill to pay at the end of the month with little to show for it except less money in my bank account. Practically speaking the company or platform that sets this up makes large amounts of money. If your item is cheaper than other similar items you may sell more. What happens is if you pay per click you are discounting your item even more. Your profit margin is less and less. If you sell more with a lower profit margin are you making more money or less? Pay per click is of great value to the platform but often not for the seller. It certainly may be pay to sell more for way less money. It also is not pay to make more. Just my past experience with this system.

[Anonymous]

You are right on point.

Sellers here need to understand that PLA is for the companies and very large sellers who have marketing and advert budgets to spend.

The rest can't afford to use it, it would eat up all of their profit and possibly beyond.

I'm waiting to see small sellers who lost it all crying in this forum.

[gjs_16]

My experience, there is also click fraud...

You know, the "robot" that counts clicks may be unable to distinguish types of requests... 
Because a "click" is just that, an http request.

So does the robot differentiate between an http request made by a mouse, and a searchbot scouring the web?

My website statistics don't show that there is any difference, thou granted it does tell me the name of the requesting entity ... So lets assume it doesn't come to that because of course today's software is so much smarter, and we can rest assured that eaby wouldn't let something so obvious slip past just to avail themselves of a little bit of dirty revenue.

But...
There's affiliate marketing, anyone familiar with this?
And even if eaby doesn't presently have affiliate programs (they do), the fact they are about to collect revenue per click certainly opens the door for this little backdoor revenue generator and let me tell you, affiliates most certainly are far less concerned with traffic quality than eaby would ever be and I am also certain that no amount of detection and filtration will be able to clean the traffic completely...

Therefore, I dare say it is safe to assume a certain percentage of PPC traffic will be dirty (i.e.: worthless to the person paying for it).  The only question is how much of it, but rest assured dirty traffic is real.