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Page views versus Listing Page Views?

With little or no traffic I got bored so decided to have fun with a title.  The results I thought were about 100 page views in one day.  Page views I'd define as the number in the box below the title, listing info.  According to Ebay traffic reports though (which came out much later(days) I had 377 page views and a click through rate of 324.1%.  Why are the numbers different?   Traffic reports not discriminate against repeat viewers?   I always thought they did.  My joke unfortunately did not result in a sale just more confusion.  Anyone know why the numbers are vastly different?  

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