@brettyg599 wrote:
So i was looking at my promoted listings information today and noticed something I can't really explain.
Since the implementation of listings only appearing once (They said October 1st, but my stats seem to show it started Sept 30th) My impressions are up over 50% per day on promoted, My clicks are the same, and my sales of promoted are lower or about the same.
I am trying to figure out how my impressions could go up 50% but clicks stay the same and the only thing I can think is they are showing my promoted listings in places that aren't relevant to the customers search, or calculating impressions in a new way. (Evidence of this is several customers saying I clicked new in the specifics and bought your item thinking it was new but it is used can you cancel, or I clicked free returns in the specifics and bought your item thinking it had free returns; these could be customer errors, but if correct it is an error with sponsorship's showing items that don't meet all the criteria a buyer has selected. For further details on this I reported to CS months ago that this was the case but have not checked recently. I would do searches and select things such as free returns and all the listings would be free returns except for several of the sponsored that showed up would not be free returns) Also, Maybe when someone opens a listing if your item appears in the "similar sponsored items" in the window it counts it even if they didn't view it. Not sure but can anyone else with a lot of items check there stats and let me know if they see a similar pattern, or what pattern you see?
Also any advice on promoted strategies that seem to work for your would be helpful(If you aren't comfortable sharing that info I understand)
Just trying to wrap my head around the new promoted vs organic listing and trying to understand how it works. I know they say whichever listing would get better placement appears, but how can an organic listing beat a promoted if they have the exact same things going for them, but the promoted gives ebay more money. Seems like the promoted would almost certainly place higher in search.
I really wish ebay would give out more details about how the system decides to show your promoted or your organic. If it is based on a time frame? Or based on something else? I surmise it works as a time frame thing, the higher the percent the higher amount of time in the limelight.
@Anonymous
Are you able to share the company info on what you guys are telling customers about how the new system works and some insights on how organic vs promoted listings compete for placement. Any help would be appreciated so I can try and plan my business for this holiday season and 2020.
As always have a good one and goodluck all!
Hi @brettyg599, the best way to get clicks is to ensure your item image, title, price, and shipping cost are appealing to buyers. If your competitors have a higher ad rate than you then their promoted listings may receive a higher placement in search than your promoted listings. Promoted listings are in specific positions in search, so if your promoted listing is dropped below where your organic listing would appear, only the organic listing will be shown. Example: if your organic listing would appear in the second position in search, but your competitors ad rates push your promoted listing to the 15th position in search, only your organic listing would appear. If your organic listing would appear second, and your ad rate beats your competitors so your promoted listing appears first in search, only the promoted listing would appear
@brettyg599 wrote:
Thanks for the reply and info.
i have a follow up question since your example doesn’t make sense to me. Wouldn’t there only be 4-5 listings sponsored in the first 15 listings? So if you placed number 2 but other people had higher percentage shouldn’t you appear in the first 7-8 results still? Why would you go from 2 to 15? Am I missing something or can you elaborate on your example.
also were you specifically told this information from the sponsored listing team or are you just inferring from the different things eBay has said how it works?
thanks again! Understanding how this works is a big part of running a business on eBay now.
Hi @brettyg599, the placement numbers I provided were for example only, they are not representative of the actual placement position of promoted listings.
We (The Community Team) were told this information from the Promoted Listings team. If your organic listing would appear higher than the promoted listing, then only the organic listing would appear. If your promoted listing is higher than your organic listing, then only the promoted will appear. Organic listing placement is based on our Best Match algorithm, while promoted listings are based on our Best Match algorithm AND the ad rate selected.
Basically, whichever appears higher in search results (organic vs promoted) will be the one to appear in the buyers search.
