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New Dynamic Ads

Hi all

I’m just wondering how everyone has been getting on with the dynamic ad strategy. I think eBay did a soft launch but I instantly jumped on it and let it do its thing as I have noticed since Christmas that across many categories the suggested ad rates have practically doubled. What settings have you found works? I used capped 10% and -.5% of suggested ad rate. I’m winging it really but my sales are better now, haven’t calculated profits as yet as it’s only a couple weeks. 

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New Dynamic Ads

@kabilab your are correct. I should not speak in absolutes. I'm sure there are sellers that find a measure of success with PL but overall it is harmful to the greater mass of sellers and the platform in general. eBay does not want to be known as the platform to just liquidate stuff nobody else wants. But they have created a situation where sellers use pay to play to cut losses and get rid of product like you have stated. 

    As a buyer- I hate the confusing listing page that is listed with PL. I just want to type in the box what I am looking for and be down all available option that closely match it. eBay does not do that anymore. You get 2 reasonable results and 78 unrelated items that are promoted... Then you must search through this to find what you should have been shown on the original search page.... 

   But what do I know.... With every update and more and more AI and more and more promoted listing gimmicks- sales and gmv keep falling, quarter after quarter...... Seems pretty obvious to me.

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New Dynamic Ads


@siamjane8 wrote:

@simply-the-best-for-you In looking at what you sell- (relatively inexpensive used women's clothing)- i would tend to agree with you that you almost need to promote. That category is probably the most saturated on ebay with no way to differentiate yourself from others without "paying more than the next person " for visibility.

     Unfortunately, ebay's one size fits all implementation of PL has destroyed the relevancy of the search engine to the point of it favors PL regardless of what was searched for over the actual item searched for. We find ourselves having to use google search to shop on ebay or we are never shown the actual relevant items to our searches!   If it weren't for google search- ebay would be dead in the water.   

      How can google search practically everything in the world on the internet and show me 10x more relevant results than ebay which only searches its own site?    Its because google algorithms are designed to show the most relevant result because THAT IS WHAT WE ALL WANT TO SEE.   This is 100% an ebay programming/design flaw.    


@siamjane8  Keep in mind, I did not make any reference to whether people should use it or not & who 'needs' to & doesn't 'need to'.   I simply answered the OP's question as to how it's going & informed them that the option is NOT new, despite the new name.   I was not giving advice, simply sharing my experience.  

 

I agree with some of what you said, not with everything you said, but I simply relayed my experience as to how it works for me, as a SELLER.  I never said that I or anyone else 'needs' to use it.  Everyone has to decide that for themselves. 

 

As to your point on Google searches & buyers needing to use it.  I've certainly seen wonky search results at times, but I can tell you that the VAST majority of my views come directly from Ebay, not from Google.   The number of views I get from outside of Ebay, are neglible.  So, it would appear that at least in my category, most buyers still use Ebay search.  This really depends on category though.  Some categories have 50% or more, views from external sources.  

This one goes to Eleven - Nigel Tufnel

Simply-the-best-for-you Volunteer Community Mentor
eBay Seller since 1996

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New Dynamic Ads

@simply-the-best-for-you   the majority of my searches are in the vintage car parts and industrial and antique categories. eBay motors has been severely limited by the new search algorithms because for a lack of sellers promoting in those categories, it forces crazy results into it searches just because it has so many slaves to fill up. It's a very frustrating search experience to know that there are way more listings that are relevant but eBay won't show them to you.  I'm sure it works better in some categories than others.

Although when I was searching for an OtterBox phone case for a Galaxy 9 note.... It was showing me every promoted knockoff and fake product even though all I wanted was genuine OtterBox...... Still frustrating

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New Dynamic Ads

Did you see my reply to you  ^ (message #9)?  

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New Dynamic Ads

Yeah, and I was a little mystified by it:

 

@my-cottage-books-and-antiques wrote:

I'm not going to start taking screen shots of what I see in my active listings just to prove to you that I am not a liar. 

 

 

Yes please do. 

 

Since my statement says I'm NOT going to start taking screen shots to prove to you I'm not a liar., I was confused as to why you said "Yes, please do."

 

I did run a test you might be interested in....I posted a new thread today about it. 

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New Dynamic Ads


@gurlcat wrote:

@my-cottage-books-and-antiques wrote:

I'm not going to start taking screen shots of what I see in my active listings just to prove to you that I am not a liar. 


Yes please do. 

Here are a couple you might find interesting.  This first one I took just 15 or so minutes ago.  That INSANE 15.8% suggested (supposed "trend") ad rate has steadily risen since I started this listing ....just like all supposed trend rates.  And if I allowed ebay's "dynamic" bot follow the trend, that's what my actual ad rate would be.  Now  -yes there is the personal cap option, okay so what if I had it capped at 12%?  -Then my ad rate would now be 12%, and the algorithm would be treating my listing as if it's almost 4% below trending.  
Screen Shot 2023-07-04 at 8.12.50 AM.png
But really ........

 

........after doing some "things" and taking a new screenshot, here is the REAL trending rate for this exact item:
Screen Shot 2023-07-04 at 8.42.10 AM.png

I mean in another thread you're casually talking about if a seller wants to set their cap at 20%, and you don't even seem to think that is CA-RA-ZY.  Twenty percent?!  On top of all the regular fees?!!   Would the 'you' of a couple years ago not find that insane?  


This is all INSANE - Seriously? - You call 15.8 % INSANE, but how is it you dont find the 10.5% Suggested Promoted Rate you seem to be comfortable with INSANE?? - You do realize that likely amounts to fees near 24% of the ENTIRE TRANSACTION, which in turn likely equates to near 40% of the item price, and furthermore if you owned the item for 1/2 of the items selling price the fees will likely equate to ebay taking 60% or more of your profit?? I cant believe people talk about this program like its OK on any level - This is the epitome of "The emperor's new clothes", "the slippery slope", "the frog in the boiling water", etc, etc...

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New Dynamic Ads

True, and, its a "robot" that is has its own self-interests at heart: primarily to obtain as much cash from us as it can.  I'll stick with making the financial decisions and setting a concrete rate.

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New Dynamic Ads


@siamjane8 wrote:

That is completely  insane for sure. Its sad really that sellers feel that they have no other choice.   Promoted Listings is killing the platform for sure. 

   I find it amazing that ANYONE would fall for this gimmick- letting ebay tell you what the suggested rate is?!!! that is like letting the fox guard the hen house!

   For starters- PL dont even work anymore- the site is saturated with them so in effect nobody is actually promoted anymore.   Now ebay is tricking people into forking over their last trickle of profit.  It is not sustainable.   

   Hopefully enough people will catch on- there is no way forward with Pay to 
Play Promoted Listings.  Ebay cant even manage the ones they have lol.   The listing pages are just littered with irrelevant ads and listing and the search no longer works at all--- they just keep piling algorithm mistake on top of mistake and its out of control

     Absolutely nobody wins with PL........ sellers lose money / buyers pay more for goods/ and ebay is undermining the platform and cutting off future GMV for a short term PL fee  hike.


WOW - I LOVE this post @siamjane8 You said it in a nutshell!! - Too bad it appears ebay is "ALL IN" on this program - its like a drug addiction destroying the site from the inside out, but the they just gotta get that next fix regardless of the end results - PL's appears to be the NEW RATE INCREASE since they have maxed out regular FVF's and have axed just about every seller benefit, service or kudo they ever had...

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New Dynamic Ads


@kabilab wrote:

siamjane states--Absolutely nobody wins with PL

 

kabilab disagrees--Had siam not prefaced the comment with the term "absolutely," I would not be disagreeing. My primary reason for selling on this platform is liquidation of stock I have been unable to sell through my store. I experimented with PL and arrived at a rate of 2%. I am quite satisfied that amount is worth my investment, as both my clicks AND purchases have increased.


@kabilab You miss the point of @siamjane8 's post you are responding to - The main point of the post is there is no control of this program - that it is self perpetuating and driven by paranoia and desperation - The 2% rate you are having success with today will eventually cave to the desperate and uninhibited use of the program by the masses - eventually you will need to use a higher rate to find success and then beyond that another higher rate, to the point where it becomes unsustainable, defeating your purpose of selling here and ebays purpose of maintaining a growing user base...

 

If the PL program was structured at a 5% or even 10% max PL rate, I would consider it still intrusive and unnecessary, but far less diabolical, but in its current structure there is no end to the damages that are possible that siamjane expresses in their post.

 

I believe those who manage the site have lost their way many years ago - They are misguided in their attempts to serve the investors they are beholden to manage the site to betterment -  They  no longer utilize strategies to cultivate user growth and tempered take rate -  rather, short term money grabs that keeps the boardroom appealed for a quarter or three at the EXPENSE of growth has become their default - In my humble opinion, the Promoted Listings program is their end game - Really, where do they go from here? - They are all in and I cannot see a way where it does not become a death spiral - and anyone using PL's puts their seal of approval on the immoral, predatory, shameless and contemptible nature of the program...

 

So yes, by my deductions, "absolutely" everyone is being, and will be further affected to a detrimental degree by this program...

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New Dynamic Ads

Wait, what makes you think I seem comfortable with 10.5%?  I didn't say that, and I do think it's too high, I'm just showing that it's the real suggested ad rate someone would be shown for this exact item, if it hadn't already been listed and had its' suggested rate jacked up to try to gaslight me into raising mine.  
As for the whole promotions thing being like the Emperor's New Clothes ....believe me, you're preaching to the choir.  I don't do it because I approve of it; I do it because I've seen what happens when I don't, and I depend on this for a living so I can't just let day after day with no sales go by.  
But here's what I do have a problem with: The platform where listings are shown being the same ones "determining" how much promotion is "needed."  -Imagine if a TV network was in charge of reporting how many viewers saw the new Tide commercial, so Tide could take that information and decide whether they needed to pay for more slots.  But that's NOT how it goes. -For TV there are the Nielsen ratings.  Nielsen is an independent company that other companies can turn to for NON-BIASED data on when audiences are watching this or that channel.  But Ebay is acting as the channel AND the supposed gatherer of impressions and view counts ..... with ZERO proof that any of it is true! 

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Exactly, and it's EBAY'S robot, not that of an independent, neutral data gatherer!  

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@simply-the-best-for-you wrote:

The dynamic rate is not new, just the name is.  I've been using it for several years & am very happy with it.  I like the ease of set it & forget it.  The rate DOES in fact go both up & down.  It always has.   Those of us who sell seasonal items may just notice it more than others.  


This is my experience, too - I've been tracking ad expenses and breakdowns, and whereas my ad spend went up a little, it was not so much that it make a noticeable difference when I rolled it into my pricing, and my sales improved.

 

Both @simply-the-best-for-you and I sell in the very supersaturated clothing category, and Simply has a notable record of success in what is a very tough market, so I felt it was a sound move, and it was.


Hell is empty. And all the devils are here.
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@chapeau-noir wrote:

@simply-the-best-for-you wrote:

The dynamic rate is not new, just the name is.  I've been using it for several years & am very happy with it.  I like the ease of set it & forget it.  The rate DOES in fact go both up & down.  It always has.   Those of us who sell seasonal items may just notice it more than others.  


This is my experience, too - I've been tracking ad expenses and breakdowns, and whereas my ad spend went up a little, it was not so much that it make a noticeable difference when I rolled it into my pricing, and my sales improved.

 

Both @simply-the-best-for-you and I sell in the very supersaturated clothing category, and Simply has a notable record of success in what is a very tough market, so I felt it was a sound move, and it was.


Awww, thank you.   I just don't want this misconstrued as me reccomending it to others.   Everyone has to decide what works for them.  This works for me.  I'm glad it helped you too @chapeau-noir .  Each category is different.  

 

On another note, I LOVE your new siggie :-)))

This one goes to Eleven - Nigel Tufnel

Simply-the-best-for-you Volunteer Community Mentor
eBay Seller since 1996

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@my-cottage-books-and-antiques wrote:

Yeah, and I was a little mystified by it:

 

@my-cottage-books-and-antiques wrote:

I'm not going to start taking screen shots of what I see in my active listings just to prove to you that I am not a liar. 

 

 

Yes please do. 

 

Since my statement says I'm NOT going to start taking screen shots to prove to you I'm not a liar., I was confused as to why you said "Yes, please do."

 


When I wrote it I had missed the word 'not'.     I don't think you are a liar; I think you have false memories of observing Suggesed Ad Rates going down as well as up.  I WISH they really did, and would be thrilled to see proof that they do, but so far all I have seen in at least a year of these discussions is you and Simply insisting that you've seen it.  So, if taking screenshots is such an absurd request, as if this is about something that doesn't matter, then why are you repeatedly insisting it's true?  If you WANT people to believe it so much, then why not give undeniable evidence?  Could it be that when you really think about it, you're not ...quite ....certain you've seen SAR's decrease?   I am quite certain I have never seen it, in fact I'm certain I've never seen them not rise.  
          And lo and behold, just since I made the other post here on July 4th, look what has happened on that necklace's SAR.  Risen from 10.5 to 11.7, in only FIVE DAYS.  
          In your other post you say you've observed no rise in SAR on your 4 test items in four days.  You ..... say  that. But .......   

Screen Shot 2023-07-09 at 3.29.27 PM.png

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I have dynamic ad rate and I have had an increase in sales but a major decrease in income, so I started checking what the ad rates are at and keep seeing items at 15%-19% and now that shipping price is included for the ad rate calculations some low priced items are going to start costing me money to sell, and it seems like the dynamic ad rates are going up more daily, i have yet to see them go down.

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