Ok, a quick glance at your store told me some really important information.
Your sell through rate is 64 months, that is over 5 years. It is nowhere near the worst I have ever seen, however it is indicative of some sort of major overall problem.
Your titles are good, your photos are good, which means only one thing, that you are consistently listing things that people don't want or at prices they are not willing to pay.
A browse through you store tells me that you price guess. That is you seem to price items without doing any research as to what those items actually sell for. This is easy to spot due to the very repetitive price points you use and the prices you put on your plush items. Those items are extremely easy to price research. There is just no way someone checing their prices would put $15 on an item that tends to sell for about $3 plus shipping.
Now every once in a while the stars align, you guess right on the price, the price changes to what you had guess in the first place or someone happens into the overpriced listing and buys it anyway. My entire card store is based exactly on that, putting 2.99 on every single trading card and having 11,000 of them so they clear me $500 a month after expenses. However 11,000 trading cards only takes up a tiny fraction of the space of 2000 clothing items.
My suggestion?
Use the bulk editor to lower all your prices on your old items 10 percent across the board (minimum price 2.99) and keep doing that until all the old ones are gone or they are all sitting around at $2.99. Meanwhile, actually price research every new item you list looking at both "price lowest first" and at "sold items".
After all your old listings have been 2.99 for 3 months then end them all and bring them to goodwill, if they didn't sell through a series of markdowns and then still didn't sell being at 2.99 for 3 months then they never will sell.
I specifically say $2.99 because $2.99 plus shipping is the price point I figured via timing my processes as the lowest one that is even worth shipping out.
mam98031 • Volunteer Community Member • Buyer/Seller since 1999
