Item specifics

[dirk12955]

Regarding Item specifics and Listing placement.

Do the item specifics,   and the amount of item specifics I fill out on a listing,  Affect the placement?

Is more better?      

Inquring minds and all that.    

[castlemagicmemories]

Yes, I understand that item specifics are very important, the more, the better. They do give you better visibility. You can even add your own item specifics if you care to.

I hope this helps.

[fashunu4eeuh]

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@dirk12955 wrote:

Regarding Item specifics and Listing placement.

Do the item specifics,   and the amount of item specifics I fill out on a listing,  Affect the placement?

Is more better?      

Inquring minds and all that.    

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Yes, Item Specifics and your titles are said to be very important for Search placement. The more complete they are, the better. Following is a helpful article with more details.

https://www.shoplo.com/blog/ebay-seo-cassini-search-engine-optimization/

[dirk12955]

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@castlemagicmemories wrote:
Yes, I understand that item specifics are very important, the more, the better. They do give you better visibility. You can even add your own item specifics if you care to.

I hope this helps.

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Thank you!    I've been adding item specifics as I relist and sell similar.   Here's hoping it helps.    

[dirk12955]

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@fashunu4eeuh wrote:

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@dirk12955 wrote:

Regarding Item specifics and Listing placement.

Do the item specifics,   and the amount of item specifics I fill out on a listing,  Affect the placement?

Is more better?      

Inquring minds and all that.    

---

Yes, Item Specifics and your titles are said to be very important for Search placement. The more complete they are, the better. Following is a helpful article with more details.

https://www.shoplo.com/blog/ebay-seo-cassini-search-engine-optimization/

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Thanks for the link.      Very helpful.       

[adkhighker]

I don't know about item specifics, but the best way to get top placement is to sell something that few other sellers have for sale. Works like a charm!

[mam98031]

I is NOT Item specifc boxes [ISB] that increase your visability in the searches.  The mere existance of you using the ISBs is NOT what will increase your visability.

It is what you put IN the ISBs.  Consider the ISBs and extention of your title.  That I think is the easiest way to look at it.  When Ebay's search engine searches listings for whatever the buyer has put into the search, Cassini [the search engine] looks at the titles and what is contained in the ISBs.  

So while it is NOT the existance of you using the ISBs, it is important what you put in them.  Make sure you get all your key words that a buyer may use to search for the item you are selling.  I find it easiest when I create mine to think like a buyer.  Color, size, packaging, brand, texture, material made with, etc.  Get it all.  Create boxes as you need to so you can fit in all the info you want in them.  Use the heck out of the ISBs, they are your friend.

Good Luck and HAPPY HOLIDAYS!!

[castlemagicmemories]

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@dirk12955 wrote:

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@castlemagicmemories wrote:
Yes, I understand that item specifics are very important, the more, the better. They do give you better visibility. You can even add your own item specifics if you care to.

I hope this helps.

---

Thank you!    I've been adding item specifics as I relist and sell similar.   Here's hoping it helps.    

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 I hope it helps, too.  If there is something that isn't showing up in Item Specifics, just add and type in what you want to say.  You don't have to just stick to what comes up.  

[penguins_dont_fly]

The Item Specifics that eBay starts the listings with drive the filter selections on the left side of the page (or in the filter submenus on mobile)

Always try to use the suggested list of attributes when using those (instead of add your own).

Item Specifics are searchable and terms in your IS will determine if an Item comes up when those keywords are searched for.

For example ... A search for "Crystal Art Deco Candlesticks" will return listings that don't have "Art Deco" in the title, but do have the ?style (can't remember the P&G IS is called)? Item Specific Set to "Art Deco".

Also ... Item Specifics are front and center on a mobile device....they are more visible to mobile buyers than the Description is ... so try to put all pertinent info such as Measurements, etc in both the IS and Description.

[castlemagicmemories]

http://blog.linnworks.com/how-to-improve-your-ebay-listings-for-increased-visibility-sales

This section is on Item Specifics ~it does help bring the listing to buyers, which is, making it more visible.  So  you are in the right direction with your OP.  Feel free to read the whole article.  It goes into more depth about things that affect visibility, the algorithm, etc.

Because when a user refines their eBay search on mobile (or alternatively uses eBay’s advanced search feature on desktop), eBay will filter out the listings that don’t match their requirements.

In fact, unless the user manually selects the ‘Search in Description’ option, which is unticked by default, eBay will only include the listings that have the appropriate item specifics.

This means that unless eBay knows the Item Specifics for each and every one of your listings, it won’t know that your product is a good match for the customer and therefore won’t display your listing in their search results.

A pretty big deal, right?

Just before I dive deeper on this topic, it’s worth clarifying what exactly these item specifics could be. To give you an idea, examples include product category, main colour, show size, collar size, material, length, style, fit and so on. It will be entirely dependent on the type of product you are selling. 

Here’s an example of how Item Specifics work in a common search query.

As you can see, a search for brown shoes in the Men’s Shoes category delivers 327.504 results. Now if a buyer was to refine this search by selecting the shoe size as UK 9, they would then be provided with 47,740 results. Again, just to reiterate the point, if you hadn’t selected the item specific as size 9, your listing wouldn’t be one of the 47,740 listings.

Now assuming the buyer was specifically looking for desert boots, they would then be provided with 1,101 results, a lot less than the original 327,504 for brown shoes.

The problem is, even though including item specifics gets you on the list, 1,101 is still a huge amount of listings to compete against. In reality, unless you’re at the top of the page, it’s highly unlikely your product will be seen at all.

[castlemagicmemories]

Ran out of edit time, OP, sorry. Pulled this out of another article.

We also advise including as many of the pre-written item specifics as possible. You can always add your own item specific if you wish to go into more detail.

[penguins_dont_fly]

I wanted to clarify my "instead of adding your own" statement above 🙂

Let's take "Color".  You have a lime-green shirt.

eBay has a set list of colors (red, green, white, etc) in the drop-down.

Select "Green" from the eBay list ... this will drive the color filter on the search page.

If you wish to clarify ... add your own Item Specific "Shade" and put Lime Green in there 🙂 ... that will get a search return for "Lime Green" 🙂

Am I making sense???I'm into the Christmas cookies ... starting to get sugar-rushy LOL

[richard1rst]

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@penguins_dont_fly wrote:

Let's take "Color".  You have a lime-green shirt.

eBay has a set list of colors (red, green, white, etc) in the drop-down.

Select "Green" from the eBay list ... this will drive the color filter on the search page.

If you wish to clarify ... add your own Item Specific "Shade" and put Lime Green in there 🙂 ... that will get a search return for "Lime Green" 🙂

Am I making sense???I'm into the Christmas cookies ... starting to get sugar-rushy LOL

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@penguins_dont_fly

An interesting tip.

So following up on that: I sell a lot of college and sports mementos. Teams are usually 2 colors. Let’s say Red and Black as an example. I have been putting “Red and Black” in the color block because putting only one seems to short change the description.

I always thought that was for the benefit of the buyer. But if it is a search engine thingy then are you saying I would be better off listing “Red” and “Black” in 2 separate color blocks? Likewise “glass and metal” and other compound descriptions?

[dirk12955]

The people on this board are the best.

I've been selling almost 19 years and here today I learned a valuable lesson.

Thanks to all.

[abfabvintage]

Merry Christmas Eve, Penguinsand yes, I am still here holding off on my doctored egg nog.

I have asked many times about Item Specifics (IS) with no real answers. One side says only use what eBay cites as the IS for better visibility, then the other side says add your own in addition to what eBay suggests. I do know you are allowed I think up to 21 or 22 IS (total of ebay and your own).  (I have 3rd party listing program, and they warn me if I go beyond that 22). 

For years I have added my own in addition to using whatever eBay has but only IF it is related. Many times, eBay IS is not related to what I am trying to list. So I create my own "IS block" and do my insert. Many of the IS recommended by ebay is way off, particularly for pre-owned. So have you found that using both (eBays and your own) does anything in search visibility? I can wait for an answer lol, after all it is christmas eve. Just didn't want this to get away from me. Have a great Holiday...