When a buyer clicks on a item listing in my store and views the item description on the 'front page' they are being provided incorrect information. I am a seller of vinyl LP records where the condition of the vinyl determines both the value and and acceptable level of any noise disturbances in relation to the asking price. A rare Near Mint condition of a Beatles album is worth more than the same album with lots of scratches and surface noise. A Grading Standards definition is valued to help the buyer determine what condition the vinyl record is in, and this is provided in each of my listings in the Item Description. Unfortunately I have discovered that the Item Description on the landing page for the item is randomly pulling information from my Item Description and totally distorting the condition of my Item in many cases. For example I may have a Near Mint album, but the Item Description the Buyer first sees says the record "has numerous scratches and plays with surface noise." Of course you can click on the "Read More" arrow and it will take you to the actual item description giving the actual correct information. How many potential buyers may not even bother, after seeing on the front page the record has a poor grade? It would definitely affect my conversion rate.
I have contacted ebay and not heard anything back at this time. I am attaching screen shots of item #264107272323 which shows a very "clean album that plays superb" in the actual item description after clicking "Read More" with the front page showing the record as "having scratches and groove wear and will play with noticeable surface noise". How many buyers never make the 2nd click? The system is randomly pulling sentence fragments from the actual item description, and in this case it pulls from the "Good/Good Plus" grading standard providing an inaccurate Item Description.
If anyone has any suggestions regarding formatting, layout or any method to avoid this from happening, it would be greatly appreciated.
