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I just promoted every darn thing to see if it has any effect

No sales for 2 Days !!  I just promoted practically everything - over 200 items -- at a very low rate -- like 5% -- to see if it has ANY EFFECT at all on my sales.  I have used promotions at times -- here and there on high priced items. I have never seen much of a benefit. So I went in and did a bulk promotion of every darned thing - LOL -- I will let you know if it has any effect at all.  LOL

 

 

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I just promoted every darn thing to see if it has any effect


@vintagecraze50 wrote:

Perhaps Elliot managements plan for Ebay to sell off some of it’s assets might be a good idea so they have the funds to advertise. It is what they are presssuring Ebay to do. Whether the investors care about what happens to sellers here is unknown. Everything is geared at raising the stock prices and perhaps saving this place and making it better for the sellers.


Investors need to get their heads out of the newspaper stock-market section and LISTEN to the REAL market people - then maybe when and if they show they care, someone will pay attention to them.

I am a founding member of the eBay Community Expert Group: a USA volunteer mentor with over a decade of experience. I am not an eBay employee.

Live simply. Care deeply. Love generously. Speak kindly. Laugh loudly. Act responsibly. Rejoice daily. Help cheerfully. Plan carefully. Criticize sparingly. Invest wisely. Forgive willingly. Shop seriously. Play fairly. Learn graciously.
Message 46 of 122
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I just promoted every darn thing to see if it has any effect

 


@parkersparrow wrote:

I did a bulk edit about 2 months ago and promoted all my listings at 1% It's worked really well for me so far. I'm finally back to being up to last year's sales.  Whenever it seems like a lull I will do a refresh and bulk edit again and do 1.2% or 1.3% back and forth. 


How do you do a refresh? 

Message 47 of 122
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I just promoted every darn thing to see if it has any effect

@midnighttroop125 It's just doing a bulk edit on all your listings. Instead of doing any changes, though you can, you just check all the listings and hit submit changes. You can do 500 at a time. That is all the ebay customer service rep is doing when you call and they tell you they will "reset" or "refresh" your store.  I feel like sometimes it works and sometimes it doesn't. 

Message 48 of 122
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I just promoted every darn thing to see if it has any effect

I glanced through your items.

 

I'm a guy and far from a clothing expert. While everything you have is attractive and well displayed, it sure looks like you are targeting a very small segment of the clothing market since as far as I can tell you are selling dressy tops that would appeal to women in the 40's and 50's and you are selling mostly mediums while I would guess the majority of that age group is not wearing mediums.

 

You should consider branching out into other areas and carrying a larger variety of sizes. Even if you stick with women's clothing, there are older and younger segments of the market. If you are shopping second hand stores for OOAK merchandise, I am surprised you are not also finding jeans, boots, belts, and purses that you could resell.

 

Crossing market segments definitely would help you even out and probably improve your sales.

 

I know some people here concentrate on very specific areas for a given selling id, but I'm not sure there is any point in trying to brand that way given the way ebay searches work.

 

Your listings look very boutiquish, which is cool, but possibly not best for sales. I just don't think buyers are browsing a specific sellers listings very often. If you regularly have buyers purchasing multiple items or returning to purchase more items, I may be wrong.

Message 49 of 122
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I just promoted every darn thing to see if it has any effect


@cathydale wrote:

No sales for 2 Days !!  I just promoted practically everything - over 200 items -- at a very low rate -- like 5% -- to see if it has ANY EFFECT at all on my sales.  I have used promotions at times -- here and there on high priced items. I have never seen much of a benefit. So I went in and did a bulk promotion of every darned thing - LOL -- I will let you know if it has any effect at all.  LOL

 

 


That's one of the things people claim has an effect.  It hasn't really done anything for me.

 

I had a good month in June-July, but now it's back to the same low sales. 

Message 50 of 122
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I just promoted every darn thing to see if it has any effect

eBay announced no additional benefit of promoted listings, just a reduction in the display of promoted listings.

 

I want to reiterate what was shared by  @this*old*attic  and hope more sellers take notice.  

In the 9/4 seller update, eBay announced it will no longer show promoted listings twice in search results. 

 

eBay will now CHOOSE to display EITHER the "promoted" listing - labeled "sponsored" OR the regular listing in search results.

 

Also,  the placement of the promoted listing will have even less to do with the rate at which you promote, and more to do with the very things that gave you the low search placement/ low views that we hoped promoted listings would improve on.

 

 

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I just promoted every darn thing to see if it has any effect

"Ebay has new TV commercials out now.  They are good commercials.  They show people laughing at department store prices and suggest if you are tired of paying dept store prices, buy it on Ebay instead."

 

I dislike this commercial, it appears every ebay shopper has snorting nasal problems and the come off as snobs and even imbeciles, laughing wildly and uncontrollably, even at the store keepers, and they all disintegrate into hysterical laughing fits.

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Message 52 of 122
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I just promoted every darn thing to see if it has any effect

I just promoted every darn thing to see if it has any effect

So if your item sells for $7.50 and your shipping is $7.50 and you pay 8% to promote your listing, you are now paying Ebay a whopping 28% of your $7.50 in fees. Amazon only charges 15% and has a much bigger customer base...
Message 54 of 122
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I just promoted every darn thing to see if it has any effect


@vintagecraze50 wrote:

Perhaps Elliot managements plan for Ebay to sell off some of it’s assets might be a good idea so they have the funds to advertise. It is what they are presssuring Ebay to do. Whether the investors care about what happens to sellers here is unknown. Everything is geared at raising the stock prices and perhaps saving this place and making it better for the sellers.


Do you really believe that? 

Message 55 of 122
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I just promoted every darn thing to see if it has any effect


@nc-daydreamer wrote:

@campy-sr wrote:
I never buy a promoted item, I'm sure there are others who do the sale. Most of us think of promoted auctions as spam.

Well, now you are aware that they are NOT spam - what is the thought process now? 🙂


I never buy a promoted item either, and I'm a seller. 

It's the one little thing i can do to rebel against the system, besides never promoting my own listings, never have, never will. And from what I see now, it's the smart thing to do. There is simply no way to measure what sold that was promoted against what would have sold anyway. Now those of you who use promoted listings are also being told that from now on only one of the listings will appear in search, either promoted or not promoted, even if you pay for that promotion, and there is simply again, no way to measure how it affects your placement in search. In other words, there's no guarantees whatsoever of getting anything out of "promoted listings". It's all a big dark secret what the benefits are now, IF there even are any benefits, certainly none promised, why would anybody pay for that?

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I just promoted every darn thing to see if it has any effect


@jbwoodco wrote:
So if your item sells for $7.50 and your shipping is $7.50 and you pay 8% to promote your listing, you are now paying Ebay a whopping 28% of your $7.50 in fees. Amazon only charges 15% and has a much bigger customer base...

That's what kills me selling $20-$30 toys.  By the time you push the fee on shipping into the item's margin (because shipping costs what it costs), eBay is jacking you for over 20%.

 

That said...Scamazon's fee structure isn't any better.  Most items provide a meager $4 shipping voucher, which they take 49c from, or 10%.  You then have to add a minimum of $4 to your item price to account for the voucher shortfall, which they tax at 15%.  Don't forget the 99c flat fee as well.  _Then_, if you want any shot at winning the inevitable A2Z case without using their labels, you have to pay _another_ $3 fee for signature confirmation (or wing it, as in the calculation below).

 

They get you coming and going.

 

For a $20 product with $8 shipping costs, to make as much as eBay ($4.21), you have to get the product for $11.58.

For a $20 product with $8 shipping costs, to make as much as Amazon ($5.08), you have to get the product for $9.84.

 

Distributors that I've managed to find don't even come close to that sort of margin.  I was extremely lucky to see 20% now and then.  God help you if, like what happened with toys, customers started waiting for Ollies/BigLots and expecting you to compete with those prices.  The only way I was able to keep my shirt was to be super selective and, more often than not, sit on stuff until supply had dried up everywhere else and play hardball.  Clearly, that was not sustainable and I've been winding down operations since I realized it.

 

Anyway...

 

I had a very poor response to both seller offers and promoted listings.  I promoted something like two thirds of my items at a few percent.  There was no effect for three months.  Every monthly renewal, I remove another batch from promoted status, and next month should see the last of them gone.  I've also sent those 10% or 20% offers to no avail.

 

I know the common refrain is to tell sellers their items are **bleep**, overpriced, or both but I don't have problems moving those items at those prices at toy shows.  In fact, I often do something at shows that _never_ happens on eBay - sell two items to the same customer.  The only reason I list on eBay these days is to generate (increasingly little) cash flow between shows.

 

eBay is just like everybody else these days, trying to charge sure thing prices for empty chances.

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I just promoted every darn thing to see if it has any effect


@vintagecraze50 wrote:

You can promote every darn thing and if Ebay is not advertising and your listings are not being picked up by google it probably wont make too much of a difference. I promoted one item recently and sold it so it can work but the site has to have enough traffic for these items. Promoting within the site will give you more visability but people need to be on this site to see it and buy it.


Why do people always assume that there's some underlying conspiracy when it's far more likely that the reason is that there simply isn't that much demand for those particular items or the price isn't what the buyers are willing to pay?  Occam's Razor, the simplest answer is usually the correct one.

Message 58 of 122
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I just promoted every darn thing to see if it has any effect


@rktoyandhobby wrote:

I know the common refrain is to tell sellers their items are **bleep**, overpriced, or both but I don't have problems moving those items at those prices at toy shows.  In fact, I often do something at shows that _never_ happens on eBay - sell two items to the same customer.  The only reason I list on eBay these days is to generate (increasingly little) cash flow between shows.

 

eBay is just like everybody else these days, trying to charge sure thing prices for empty chances.


Shows and conventions breed impulse buys.  I've seen my friends shell out for things that they absolutely would not have paid that much for/bought at all when they were at conventions because the thing was right there in front of them-- many is the time they've gotten back to the hotel room and gone "I really don't know why I even bought this."  Dealers know this and that's why they can get away with charging more than you would pay online.

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I just promoted every darn thing to see if it has any effect

paying Ebay a whopping 28% of your $7.50 in fees.

 

No.

Unless you are including your shipping cost of $7.50 in your asking price, making it $15.00, you are paying 75c in FVF, 75c in shipping FVF, and 60c for the Promotion for a total of $2.10.

That's "only" 14% of your total customer payment.


I still think 1% is a reasonable price for a PL that sells, but it's my experience* that PL brings the boys to my yard, although what they may buy is not necessarily the Promoted item.

 

What I'm saying is my Views are up quite a lot, and sales are up a little over August of 2018 and August of 2017. 

 

 

 

 

*anecdote is not data

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