How to write an excellent description

[sharingtheland]

Spotted today for a clothing item, succinct and to the point, has moved into My Top 5:

unreal value

[southern*sweet*tea]

Nice

Will probably sell out by tomorrow. I suppose the two pictures included were dark and fuzzy? That would be par for the course.

[thatsallfolks]

“Nice item” is in my top 3; when it’s used to describe something that looks like it was hit by a truck, it moves to #1.

[mg152]

I don’t get it. Was unreal value the description? I see junk like that all the time or the title repeated & that’s it. I spend too much time on my listings. It’s frustrating cause those listings sell & mine sit.

[sharingtheland]

Was unreal value the description?

Yes.  Two words.  That was it.  

Sweet tea was right; seller had used two fuzzy photos.

 The title of this thread is written in sarcasm font.

[southern*sweet*tea]

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wrote:

Was unreal value the description?

Yes.  Two words.  That was it.  

Sweet tea was right; seller had used two fuzzy photos.

 The title of this thread is written in sarcasm font.

---

I knew it, I just KNEW it! 

Must be a graduate of the "throw it on the wall and see if it sticks" school of online retailing

[creoleorchid]

My top pick is: "Ask questions"

[muttlymob]

 The title of this thread is written in sarcasm font.

Maybe the description was in sarcasm font also, LOL.

IMO nothing makes for a better description than "See pictures" when the pictures reek. 

[sharingtheland]

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wrote:

My top pick is: "Ask questions"

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Oooh, I like that one, too, but I still think the use of "unreal" tops it.   Descriptive brilliance.

[castlemagicmemories]

I buy dolls but please don't judge me!  (I have read that doll buyers are the most difficult, but really, I'm not!)

I just love the doll listings that scream MINT and the poor thing looks like Fido had a tug of war with it, and guess who won?  Hair all over the place, clothing wrecked.  Clearly in sad shape.  I have no idea what drives that designation.

I don't know in what universe some things would be called MINT!

[castlemagicmemories]

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wrote:

My top pick is: "Ask questions"

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I'll throw in, See pictures!

[castlemagicmemories]

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wrote:

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wrote:

Was unreal value the description?

Yes.  Two words.  That was it.  

Sweet tea was right; seller had used two fuzzy photos.

 The title of this thread is written in sarcasm font.

---

I knew it, I just KNEW it! 

Must be a graduate of the "throw it on the wall and see if it sticks" school of online retailing

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possibly by a man of few words!

[castlemagicmemories]

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wrote:

 The title of this thread is written in sarcasm font.

Maybe the description was in sarcasm font also, LOL.

IMO nothing makes for a better description than "See pictures" when the pictures reek. 

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Or there is only one dark, blurry picture!

[jason_incognito]

I've been playing back and forth on 2 different accounts.

Right now it looks like I get more sales with a shorted listing. People seem to have a tolerance of about 2 sentances.

[sharingtheland]

I really try, and I do have some listings down to bullet points, but right now I have lots of collector-type things that need over-describing as to the teensiest of issues.

I remember years ago I wrote a desciption that had to be the longest in history for ebay (not counting TOS and all that).  It went on forever but it was a Chanel clothing item and it sold fairly quickly for $1500.

Key words:  "years ago"

Do you think the shorter description success has something to do with the stinkin' mobile app?  Or is it simply that buyers know they can return anything?