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How to Deal With the Negative Impact of the Changes to the View Item (Listing) Page

I'm borrowing this from another thread, since it will likely be buried there. As many of you know, ebay has been adding more and more promoted listings to the View Item page (often referred to as "the listing page"). A good discussion, with dramatic toothpaste illustration, can be found here: https://www.valueaddedresource.net/ebay-thinks-100-ads-on-listing-improvement/

 

I'm not interested in using this thread to complain about this , or to condemn ebay for doing it....we have plenty of those discussions already. PLS isn't going away, and the listing page will continue to look like this (or worse). Instead, I'd like to see if people have any practical ideas about ways we can reduce (we can't eliminate) the negative impact on our sales. Here's what I wrote on the other thread, and I'm hoping other sellers can add to this list:

 

A seller can use PLs , which will increase the chance that he might make a sale when he shows up on a competitors listing, but that doesn't do much to mitigate the impact this has on the seller's own listing.

 

Running promotions (such as discount sales) might help, as the promotion might persuade the buyer to stay more focused on what the seller has to offer, rather than looking at all the bright shiny things from other sellers.

 

Not sure about this one , but a seller might design a description template and include his photos in the template, which will take up considerably more space on the page, and might help to keep the buyer focused on the listed item. (I say not sure for a couple reasons, including the fact that ebay could probably take away this option if too many sellers use it and ebay concludes it is hurting PLS performance).  

 

Make sure Make An Offer is enabled. While ebay has claimed they do not put identical items on the page, we know this isn't true, especially so for items that don't have a UPC or other code number. I just looked at one of my items, and see several of the same thing from other sellers, at lower prices. At least if I have Offer enabled, the buyer MIGHT decide to give me a chance to make the sale by discounting my price.

 

Your suggestions? 

 

 

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How to Deal With the Negative Impact of the Changes to the View Item (Listing) Page

Thanks for providing the correct information. It would have helped if I had checked @ducks2k  listings first.

 

Not having a store myself, I did not realise the store logo is different to the profile pic. 

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How to Deal With the Negative Impact of the Changes to the View Item (Listing) Page


@earthdreamer wrote:

Thanks for providing the correct information. It would have helped if I had checked @ducks2k  listings first.

 

Not having a store myself, I did not realise the store logo is different to the profile pic. 


it use to not be, they changed it some time ago...year...2 years...can't remember now, use to be one image/setting and it would appear everywhere logo would display then they broke it up....think originally was because people complained that they didn't want the same logo on their store as their profile, so they changed it with different places to upload for different sections (profile, store, community)

The great truth is there isn't one
And it only gets worse since that conclusion...
...There is something about the rigid posture of a proper, authentic blind
As if extended arms reached to pass his blindness onto others.
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How to Deal With the Negative Impact of the Changes to the View Item (Listing) Page


@ducks2k wrote:

@simply-the-best-for-you-- sorry "she/her" after 74 years, I really have a hard time adapting...  "automated" is not something I thought about or tested.  High PL rate would be disgustingly possible.   


Just one other comment/question on this, why "disgustingly"?  Most who post here a lot  complaining about PL's are often using the bare minimum percentage, which was recently upped to 2%. 

 

Ever since I figured out what works for me, I use much higher rates, mainly b/c I have to, since I sell in arguably the most saturated market on eBay.  Let's say my average is 10%.  It's no secret that the higher your rate, the more 'promotion' you get.  Now exactly what that promotion consists of, has always been a secret (which is one of my biggest pet peeves about PL's), but maybe you stumbled onto 1 of them.  Why would it be "disgusting" if what I get for my 10% rates, includes not having the banners?  IDK if it does, but that wouldn't be a stretch, as the other 2 I found like mine, also sell in CSA.   You could easily test it by using a high rate with some of your own listings.  Taking a look at your items, it would only cost you pennies to test it out.   If I'm paying 8-12%, I *should* get something more than the seller who pays 2%.   

This one goes to Eleven - Nigel Tufnel

Simply-the-best-for-you Volunteer Community Mentor
eBay Seller since 1996

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How to Deal With the Negative Impact of the Changes to the View Item (Listing) Page

@simply-the-best-for-you  "disgustingly" was not against a higher fee, but that they MIGHT have said "pick XX% as your fee and we will suppress those two rows of advertisements".  I could then weigh a predictable cost against my perception/measurement of "additional sales".  It is not so much the rules themselves I object to, but the difficulty in deducing the rules.

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How to Deal With the Negative Impact of the Changes to the View Item (Listing) Page

@nuclearomenthanks for the illustration.  Before getting back to the conversation, I discovered that I had uploaded the logo correctly, but that I needed to "publish" the store to make the change take effect.

 

Also, your picture show my logo nicely, but when it is used in an item listing, it appears that the 300x300 square logo is cropped to a circle.  In this case, it only cuts off a bit of the letter D, but it would not have been hard to describe in the logo creation directions.

 

logostuff.jpg

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How to Deal With the Negative Impact of the Changes to the View Item (Listing) Page


@ducks2k wrote:

@simply-the-best-for-you  "disgustingly" was not against a higher fee, but that they MIGHT have said "pick XX% as your fee and we will suppress those two rows of advertisements".  I could then weigh a predictable cost against my perception/measurement of "additional sales".  It is not so much the rules themselves I object to, but the difficulty in deducing the rules.


Gotcha, the "disgusting"  is not pointed towards my perceived benefit, rather at eBay's lack of transparency about it (if in fact that's why it's happening).   I totally agree with that sentiment.  It was why I initially was not a fan of PL's & it's still a pet peeve that I do not know what I'm getting for my money or how it differs based on what percentage I choose.  

 

All I can tell you is that PL's have been around for several years now & eBay is no closer to publishing that info.  I hated paying for something & not knowing what I was getting for my money.  I still hate it.  But, my sales almost tripled, so I had to conclude it was working for me.   They are NOT going to divulge the inner workings, just like they won't divulge info on how their SE works.  So, it's up to you to determine what you want to do with that.   You can easily test out some of your theories & with the low cost of your items, it wouldn't cost you very much.  But do NOT hold your breath waiting for eBay to disclose.  They consider it proprietary & will not disclose.  

This one goes to Eleven - Nigel Tufnel

Simply-the-best-for-you Volunteer Community Mentor
eBay Seller since 1996

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How to Deal With the Negative Impact of the Changes to the View Item (Listing) Page

If they go with that mess, as a buyer I sure hope I can switch to the list view and scroll as before.

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How to Deal With the Negative Impact of the Changes to the View Item (Listing) Page

So my first impression to the changes was, if you're a big investor in PL, this will probably help you get exposure if anything. As long as your listings are in good shape and are decently appealing and priced competitively, it seems to reward those who invest highly in PL even more, for better or worse. Of course that will become a balance of how much the extra investment is vs the extra exposure, but it seems to be the most direct way to work with the new system.

 

Regarding promotions, that's always a good idea to do if you're able, just as general advice I'd say go for it.

 

For a description template including photos, this needs to be tested, but in my last testing it was a bad idea. EBay measures the load time of a page, particularly on mobile devices, and at times offers better ranking to those who load quickly. This is why our listing pages are quite basic. We've also heard advice from eBay in person that they look at the number of different fonts used, so that should be limited as well. Now, this does not *always* weight in every algorithm (they constantly tweak the weights of variables in the algorithm), but it's generally a good thing to allow them to load fast as possible for the times that it does weigh heavily.

 

In general, I wouldn't spend too much time on descriptions. EBay has shifted to make item specifics more and more important and is trying to move away from descriptions. You'll find many of the top sellers don't even have up to date templates that even work. There's far better places to spend your effort.

 

One thing I think is helpful is spending time to regularly work on your promotions. Don't just set a rate and forget. EBay is a velocity game. If you sell multiple quantity items, once you sell an item, especially if you have multiple sales, you can lower the PL rate as it has velocity. This will save some money, and allow you to invest that elsewhere, on items that hadn't sold in awhile and could use some velocity. Keeping listings from getting stagnant should be a top priority. EBay has removed some of the tools we could use to detect which items are stagnant, but higher rates on items that haven't sold is a great general rule.

 

For items that are used and/or only 1 quantity, sadly this isn't an option, so a new listing might be better than an old one that hadn't sold.

 

Updating prices to be lower is a great general rule as well. Even if it's a very small price drop. EBay measures how long it's been since you had revised price on a listing, and lower time = better. It shows eBay that you're actively working on your listings. That's a great general rule to use on items that hadn't sold lately as well.

 

In short, the more you update prices and promotions, the better it is for your visibility. Setting them and forgetting is an easy way to get pushed to the back burner. 

 

Off the top of my head those are the first things that come to mind! Sadly I worry that most people won't want to invest more in to PL than they already have. But eBay is designed in a way where it's becoming more and more of a necessity to invest more, and that may actually recoup some of the losses.

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How to Deal With the Negative Impact of the Changes to the View Item (Listing) Page


@simply-the-best-for-you wrote:

@ducks2k wrote:

Borrowed from that other thread a mystery which is relevant to the "how do deal with this" topic.  I almost hate to make it public since eBay may track it down and negate it.

 

The mystery is that the items from the seller @simply-the-best-for-you   "simply-the-best-for-you" DO NOT have the 2 rows of sponsored recommendations stuffed into the middle of the item listing.  https://www.ebay.com/sch/simply-the-best-for-you/m.html?_nkw=&_armrs=1&_from=&_ipg  (not sure if links are legal in a conversation).

 

I have not found any his listings that DO have those two advertising bands, or anyone else's that DON'T.  I have looked a quite a few possible distinguishing features - promotions, seller rating, eBay category, price.  His DO have the promotion bands at the bottom like everyone else, just not the most obnoxious ones in the middle of the item page.

 

If I could duplicate his structure, I would be more accepting of PL.


@ducks2k   Please note though that I am not a "him".  My pronouns are she/her.   

 

As the owner of the listing posted & this anomaly that was brought up in the other thread.  I have no idea why mine look different than others, short of the possibilities that I threw out in the other thread.  It's not the Clothing category or subcategory as someone else suggested b/c I see other clothing listings that have the band of other people's listings.  

 

Perhaps it has to do with the fact that my campaign is Automated (& has been for quite awhile) or that I promote at high rates or that a large percentage of my sales are from PL's, I just don't know.  

 

I will say that it is NOT just mine.  I just looked at about 10 clothing sellers on my Saved Sellers list (many of whom I 'know' from various boards) & several of us have them look the same as mine including @chapeau-noir  who I'm only calling out b/c she participated in this discussion.   I found at least 1 other one, who I won't name, but will say that I know they use PL's extensively & I know they are a very successful seller who has a high standing with eBay, just like Chapeau, myself & the other seller.   


If I had to place a bet, I would bet it that it either has to do with the percentage we spend on PL's or our ratio of sales from PL's.  That said, IDK if they always look this way or if it's something that rotates.  TBH, when I shop or compare, I instinctively just scroll through all the reccomendations, so I don't pay that much attn to them on my listings or anyone else's. 

 


I don't have the time to right now, but I think it would be very helpful if we can figure out the common denominator on what is exactly determining this! 

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How to Deal With the Negative Impact of the Changes to the View Item (Listing) Page


@simply-the-best-for-you wrote:

@ducks2k wrote:

@simply-the-best-for-you-- sorry "she/her" after 74 years, I really have a hard time adapting...  "automated" is not something I thought about or tested.  High PL rate would be disgustingly possible.   


Just one other comment/question on this, why "disgustingly"?  Most who post here a lot  complaining about PL's are often using the bare minimum percentage, which was recently upped to 2%. 

 

Ever since I figured out what works for me, I use much higher rates, mainly b/c I have to, since I sell in arguably the most saturated market on eBay.  Let's say my average is 10%.  It's no secret that the higher your rate, the more 'promotion' you get.  Now exactly what that promotion consists of, has always been a secret (which is one of my biggest pet peeves about PL's), but maybe you stumbled onto 1 of them.  Why would it be "disgusting" if what I get for my 10% rates, includes not having the banners?  IDK if it does, but that wouldn't be a stretch, as the other 2 I found like mine, also sell in CSA.   You could easily test it by using a high rate with some of your own listings.  Taking a look at your items, it would only cost you pennies to test it out.   If I'm paying 8-12%, I *should* get something more than the seller who pays 2%.   


Automated in our category is around 10%.

 

I can 100% guarantee that others in our category are NOT spending 10%.

 

We are one of the few who are selling straight from manufacturer at the best pricing possible for these items. Even 4% is stretching many items to < $5 profit margin.

 

So for anyone in our category, automated would suicidal.

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How to Deal With the Negative Impact of the Changes to the View Item (Listing) Page


@ducks2k wrote:

@nuclearomenthanks for the illustration.  Before getting back to the conversation, I discovered that I had uploaded the logo correctly, but that I needed to "publish" the store to make the change take effect.

 

Also, your picture show my logo nicely, but when it is used in an item listing, it appears that the 300x300 square logo is cropped to a circle.  In this case, it only cuts off a bit of the letter D, but it would not have been hard to describe in the logo creation directions.

 

logostuff.jpg


ah, yeah, OK, i forgot - so ebay changed the view items page recently where this logo would appear on your listing frame on right of description - now it shows under the description in a new kind of box section they did for seller stores... I do not know if the logo display size changed at all but on your store it isn't cut off that little part of the D. You can either 1. resize it (size it down some) or 2. make it circular (that is what I did - mine doesn't display perfect either like on community it's not perfectly center but i don't care). Do do circular you can't use .jpg format, you need to use .PNG format for ebay (transparent background) - my store banner is also PNG transparent background. 

The great truth is there isn't one
And it only gets worse since that conclusion...
...There is something about the rigid posture of a proper, authentic blind
As if extended arms reached to pass his blindness onto others.
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How to Deal With the Negative Impact of the Changes to the View Item (Listing) Page

@zamo-zuan or @simply-the-best-for-you or whoever

decided to do a test with Automated campaign - never run automated but like said doing test, can someone tell me if the bottom "Adjust suggest ad rate" option I set correctly? I'm taking it as set % i'd be willing to pay below the suggested rate - this means ebay's suggested rate and I wrote it in correctly with - symbol correct? 

Like said, just doing test, I was already promoting most listings at 4% so as the test just decided to do 5% as cap and see what happens. 


IMG_1943.jpg

The great truth is there isn't one
And it only gets worse since that conclusion...
...There is something about the rigid posture of a proper, authentic blind
As if extended arms reached to pass his blindness onto others.
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How to Deal With the Negative Impact of the Changes to the View Item (Listing) Page

@zamo-zuan , very helpful post, thank you.

 

Have bookmarked it to read over and over to remind myself what I need to do with my listings. 

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How to Deal With the Negative Impact of the Changes to the View Item (Listing) Page

never mind, figured it out, rates are hidden, even on listings page, have to go into that "view details" link - was able to see the suggested and my rates. 

The great truth is there isn't one
And it only gets worse since that conclusion...
...There is something about the rigid posture of a proper, authentic blind
As if extended arms reached to pass his blindness onto others.
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How to Deal With the Negative Impact of the Changes to the View Item (Listing) Page

@nuclearomen  Looks good if you are wanting to never exceed 5% & want to go 3.2% below the SAR (but not to exceed 5%).   That said, I have never used a minus in that field LOL.  In my category, it's always what I'm going to go ABOVE the SAR.  

 

@zamo-zuan  I agree that it would be helpful to know what we have in common, though I suspect we are all paying high rates, since we all sell in clothing.  I 'know' both of the other sellers (one personally, one on-line, but for well over a decade) & both are exemplary sellers (me too) who have been selling in the same category for over a decade at minimum.   Keep in mind, that was a simple quickie 5 minute look only with sellers who happen to be on my Saved list.  If I did a deep dive, I'm sure I could find many more.

 

As for your comment that you wouldn't use Automated b/c in your category it's 10%  & that using automated would be suicidal in your case.   I am failing to understand.   As @nuclearomen  screen shot clearly shows, you can set the rates at whatever you want.  It doesn't have to be tied to SAR.  You could do 4% across the board if you wanted.  

 

ETA:  Not trying to convince you to use Automated, just don't want erroneous info out there about what it is.  

This one goes to Eleven - Nigel Tufnel

Simply-the-best-for-you Volunteer Community Mentor
eBay Seller since 1996

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