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Hi, how to increase sales on eBay?

I sell books and clothes mostly. How to increase sales of these products?

Message 1 of 25
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Hi, how to increase sales on eBay?

Hi @shootingstar3511 and welcome!  Your listings show a solid effort, so good job! After perusing them, here are a few thoughts.

 

1) Avoid punctuation in Titles. It can interfere with SEO (Search Engine Optimization) which is important. All your listings should employ SEO for the best placement in Search results. It also enables Google, Bing, and other major search engines find and include your listings in their results. Using the basics of SEO will draw more organic traffic to your listings. Name of the game. For more info on the subject, see link below.

 

https://export.ebay.com/en/marketing/promote-listings/seo-promotion/

2} Photos sell merchandise. I agree with the other posters about your shots. Some are pretty dark. Others cropped oddly. For eBay’s tips on improving photos, see link below.

 


https://export.ebay.com/en/listings/how-optimize-your-listings/photo-tips/

 

3) To get better listing placement on eBay, the platform recommends sellers follow its proposed Best Practices. AeBay states this:

There’s no secret to improving your position in the Best Match sort order. Sellers who follow best listing and selling practices will see their items appear higher in the search results.”

 

One can find the recommended practices in the link below:

 

https://www.ebay.com/help/selling/listings/listing-tips/optimising-listings-best-match?id=4166

 

4) Measurements are important to give buyers scale and comparison for what they are buying. For clothing, sleeve length, overall length, chest, waist, hips, pant inseam. (I didn’t see measurements in the listings i reviewed. If missed, please disregard my oversight.)

 

Good luck to you, @shootingstar3511 and hope your sales grow exponentially!! 

 

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Message 15 of 25
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24 REPLIES 24

Hi, how to increase sales on eBay?

If you're looking for constructive criticism, I'll get the ball rolling.

 

Those categories are overloaded and your lead photos need to stand out. Yours don't.

 

Dark backgrounds, often cropped too much with clothing cut off, some lead images are of tags not actual item, or sideways. You're not grabbing buyers with your photo presentation.

Message 2 of 25
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Hi, how to increase sales on eBay?

This is a broad topic. Have you done any research on your own, yet?  Looked at successful sold listings to see how they present the brands and types you sell? Researched to see if your brands will even sell?

"Every record has been destroyed or falsified, every book rewritten, every picture has been repainted, every statue and street building has been renamed, every date has been altered...History has stopped. Nothing exists except an endless present in which the Party is always right." – George Orwell

Hell is empty. And all the devils are here.
Message 3 of 25
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Hi, how to increase sales on eBay?

I'll comment on your books.

 

Need more conservative grading, and lots more books listed. Sell through rate on the number of books you have listed will always disappoint if they are not among high demand books.

 

Your books do not look new and they need to not have any visible defects to look new and be graded as like new. The flaws in your books make you seem untrustworthy, which is a problem, Ebay's condition definitions do not coincide with any buyer's definitions, so if you used them, you need to downgrade the condition.

 

 

Message 4 of 25
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Hi, how to increase sales on eBay?

eBay appears to have messed you up in your Windows NT Device Driver text - they've conflated the textbook's item specifics with a bio of Otto Von Bismarck. You might want to go through your book listings to make sure that hasn't happened elsewhere.

 

Your textbooks are liable to sell better than your clothing, which is mostly out of season. You'll have a better chance at those sweaters relisting them in September with much better photos. But start looking at sold listings, for example, men's clothing

 

>>Windows NT Device Driver Development by Peter G. Viscarola & W. Anthony Mason.

About this product

Product Information
The awesome figure of Otto von Bismarck, the 'Iron Chancellor', dominated Europe in the late 19th century. His legendary political genius and ruthless will engineered Prussia's stunning defeat of the Austrian Empire and, in 1871, led to his most dazzling achievement - the defeat of France and the unification of Germany.In this highly acclaimed biography, first published in 1981, Edward Crankshaw provides a perceptive look at the career of the First Reich's mighty founder - at his brilliant abilities and severe limitations and at the people who granted him the power to transform the shape and destiny of Europe.
Product Identifiers
Publisher
New Riders Publishing
ISBN-10
1578700582
ISBN-13
9781578700585
eBay Product ID (ePID)
226950
Product Key Features
Author
w. Anthony Mason, Peter Viscarole
Publication Name
Windows NT Device Driver Development>>
"Every record has been destroyed or falsified, every book rewritten, every picture has been repainted, every statue and street building has been renamed, every date has been altered...History has stopped. Nothing exists except an endless present in which the Party is always right." – George Orwell

Hell is empty. And all the devils are here.
Message 5 of 25
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Hi, how to increase sales on eBay?

My experience selling books is it helps to put the ISBN in the title.  It can also be beneficial to ship books Priority as sometimes time is of the essence.  

 

Sorry WastingTime - Meant for the for the OP.

Message 6 of 25
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Hi, how to increase sales on eBay?


@chapeau-noir wrote:

This is a broad topic. Have you done any research on your own, yet?  Looked at successful sold listings to see how they present the brands and types you sell? Researched to see if your brands will even sell?


Exactly! 

- Be careful of those who support Luigi.
Message 7 of 25
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Hi, how to increase sales on eBay?

I have to disagree, @toysaver , at least in our experience.  We never put the ISBN in the title (takes up valuable characters that can be used for other purposes), and almost always ship Media Mail, though it's worth adding Priority Mail as an option for the customer (obviously as a paid upgrade).

jonathanbrightlight Volunteer Community Mentor
Posting ID

Message 8 of 25
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Hi, how to increase sales on eBay?

@shootingstar3511 

 

For starters, lots of your photos are sideways. That loses lots of 'scrollers'.

Message 9 of 25
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Hi, how to increase sales on eBay?

Hi, how to increase sales on eBay?

Sell stuff that people really want to buy.

Can't We Try - Dan Hill & Vonda Shepard
Message 10 of 25
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Hi, how to increase sales on eBay?

Hi! When selling books, I recommend checking sold listings first. You might also consider selling "theme lots" since media mail rates have increased. Grouping books by theme or genre—like mystery, fantasy, science fiction, horror, or action-adventure—or by author can make selling in lots more appealing than listing books individually. Have you tried this approach?

Posting ID. On eBay since 2002 with over 15000 feedback.

Love2BeSelling  •  Volunteer Community Mentor
Member of the eBay Community since 2002

Message 11 of 25
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Hi, how to increase sales on eBay?


@shootingstar3511 wrote:

I sell books and clothes mostly. How to increase sales of these products?


Sell items that are

  • in very high demand
  • in very short supply
  • priced significantly below the competition
Message 12 of 25
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Hi, how to increase sales on eBay?

I spot checked a few of your books. Each one, I can find something for sale with better pictures and seemingly just as good of condition – maybe better – for less than half of the price. In some cases, a huge number available for less than half your price. Checking out the sold comps, it tells me that your pricing is beyond overly optimistic.

 

your photos need a lot of work. You are trying to sell a book for over $100, you should put in the work to take decent photos. If I was looking to buy a book bundled with your carpet, sure, the photos will be fine. But, if I’m just looking for a book, focus on taking good pictures of the actual book, the pages, the spine condition, etc.

Message 13 of 25
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Hi, how to increase sales on eBay?


@inhawaii wrote:

Hi, how to increase sales on eBay?

Sell stuff that people really want to buy.


 

And hope that eBay shows it to them

 

 

Message 14 of 25
latest reply

Hi, how to increase sales on eBay?

Hi @shootingstar3511 and welcome!  Your listings show a solid effort, so good job! After perusing them, here are a few thoughts.

 

1) Avoid punctuation in Titles. It can interfere with SEO (Search Engine Optimization) which is important. All your listings should employ SEO for the best placement in Search results. It also enables Google, Bing, and other major search engines find and include your listings in their results. Using the basics of SEO will draw more organic traffic to your listings. Name of the game. For more info on the subject, see link below.

 

https://export.ebay.com/en/marketing/promote-listings/seo-promotion/

2} Photos sell merchandise. I agree with the other posters about your shots. Some are pretty dark. Others cropped oddly. For eBay’s tips on improving photos, see link below.

 


https://export.ebay.com/en/listings/how-optimize-your-listings/photo-tips/

 

3) To get better listing placement on eBay, the platform recommends sellers follow its proposed Best Practices. AeBay states this:

There’s no secret to improving your position in the Best Match sort order. Sellers who follow best listing and selling practices will see their items appear higher in the search results.”

 

One can find the recommended practices in the link below:

 

https://www.ebay.com/help/selling/listings/listing-tips/optimising-listings-best-match?id=4166

 

4) Measurements are important to give buyers scale and comparison for what they are buying. For clothing, sleeve length, overall length, chest, waist, hips, pant inseam. (I didn’t see measurements in the listings i reviewed. If missed, please disregard my oversight.)

 

Good luck to you, @shootingstar3511 and hope your sales grow exponentially!! 

 

Message 15 of 25
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