Hello I want to increase my traffic on my listings, any suggestions?

[deserttreasuresvegas]

How do I increase traffic to my listings?  I was on time away for a week in August and now my traffic is very low and no sales?

[lakefor94]

The quickest way would be to do a promoted listing campaign. I do the basic 2% and when I start those, I get a slight increase in sales and can certainly notice the difference on how many items come up with the chance to send an offer to a buyer. It does increase my traffic. 

[tobaccocardyahoo]

IMO there are a few things you might do.

1. Wait for a season when shoppers are actually looking to buy. Some of your items will not sell until there is more traffic, and promotion does not help if there is no one looking, and few competitors for the item.

2. List more items. Although you might be disappointed with your sales to date, they are not out of line with the sell through rate on numbers and types of item.

3. Your photos show your creativity, but do they show the actual item in a manner which motivates buyers to click through and visit the page. Opinions will differ but I find them too busy to be effective, but I would not consider looking at many of those items, especially those which are out of fashion in today's world.

[chapeau-noir]

I would back off on the product staging - too much clutter, your items are obscured - I can barely see the Vera Bradley bags. The trinkets and the like surrounding these items may in themselves be nice, and an A for effort, but the effect is overwhelming. I can see having one item to contrast and highlight what you're selling, but remember people are scanning line after line of these items in search returns, and if they cannot see what exactly you're offering, they'll just keep scanning - your photos need to pop!

[susanb1872]

I agree with @chapeau-noir . For example the Lucite gold evening bag. I couldn't tell what you were selling. And a buyer might think they get the pearl necklace and the 2 clocks with the evening bag. Staging is great for B&M stores but less is more in ebay pictures. For your Christmas denim stocking, you have 8 pictures of it in front of the stove and 5 pictures of a front view. Not really necessary-buyers will be frustrated trying to scroll through all the extra pictures.

[femmefan1946]

When your sales are low, your visibility drops. When you sell to a particular location, your visibility in that location rises. When you sell a particular item, the visibility of that item or similar rises.

We get a boost in visibility for New Listings.

We get a boost in visibility for Promoted Listings.

It's possible we get a greater boost for PL at more than the minimum 2%.

If something does sell, list something else of the same type.

Allow Best Offer, simplify your life by adding automatic accept/reject parameters to the Offers.

Send one time Best Offers on any items which allow that option.

[fbusoni]

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@chapeau-noir wrote:

I would back off on the product staging - too much clutter, your items are obscured - I can barely see the Vera Bradley bags.

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To build on this:  AI on both eBay and on Google (as well as on other search engines that might pick up and index eBay listings) are scanning images for correlation to titles and description. 

Cluttered images will generate a lower correlation score and its easy to imagine a negative impact on visibility (i.e. when searching on "best match").

[pjcdn2005]

Most of your items are small and it looks like you are using USPS so there is no reason to block PO boxes, Alaska or Hawaii.  You can also increase your buyer base by signing up for ebay international shipping. I'm not sure if you qualify yet but if you do, it could benefit you to use it for overseas sales rather than blocking those countries.

I agree with others that you are good at staging but that it would be better to have non cluttered backgrounds in your item pictures.

[pjcdn2005]

You could also make better use of your titles as buyers often find your items based simply on the key words used in the title.  For example there are Vera Bradley collectors out there and they may be searching for a particular pattern and style.  You might have to do a little research but there are sites that show you the different patterns so that you mention it by name in the title.  This is one https://verabradley.com/pages/patterns-and-solids