12-22-2018 03:11 AM
So, I am a small store but have been on eBay for 11 years. I've decided I need to really do some research about best practices and techniques or else I won't grow, and just keep breaking even.
eBay indicates that free shipping leads to more conversions, and I will certainly look at the numbers on my account to reflect this, but it doesn't seem like that's true at all. It seems like it's eating into my profits.
I also offered Fast 'N Free but of course that became impossible to ship within the required time frame, as it's only me here and I don't have a car. So I stopped that because I was causing too many defects with late shipment.
What has been your experience?
Thanks, I look forward to hearing from you!
12-22-2018 03:42 AM - edited 12-22-2018 03:43 AM
I've been doing free shipping for years. As long as you can incorporate the shipping cost into your sales then buyers will like it. I can cut down the cost of shipping just by mailing with stamps. But maybe you can't going by what your selling you may need tracking. No harm in trying out free shipping and see how it goes. When your looking to grow try to continously find several things with a higher selling price and offer lots of bread and butter items in between. I don't do fast shipping I set the handling time to two days, it helps getting less shipping defects.
12-22-2018 04:33 AM - edited 12-22-2018 04:35 AM
eBay indicates that free shipping leads to more conversions, and I will certainly look at the numbers on my account to reflect this, but it doesn't seem like that's true at all. It seems like it's eating into my profits.
ebay indicates a lot of things. Some might work for you and some might be a disaster. You said yourself that it seems like it's eating into your profits, so I think you answered your question for yourself.
I also offered Fast 'N Free but of course that became impossible to ship within the required time frame, as it's only me here and I don't have a car. So I stopped that because I was causing too many defects with late shipment.
Well, even though Fast n Free might work for you sometime in the future, it's obvious that it doesn't work for you under the present circumstances.
What has been your experience?
Free shipping is alright for me but only in certain circumstances. If I'm selling something that can ship first class like a piece of jewelry, I might consider it if it's an item with a low return probability and with the notion that the buyer will pay more for it due to the fact that they don't have to pay for shipping. For any package that has to go priority I would only do free shipping if I was doing a fixed price listing where I could build my shipping cost into the total cost of the item. However, I mostly do auctions, and many of my items are heavier, so for those I definitely do not do free shipping, and it has had no negative effect on the outcome of the price.
Bottom line, it all depends on various factors that aren't the same for everyone such as what type of item you sell, if it's a high risk item for returns or not, how much it weighs, etc etc. Best of luck to you in the future in finding your niche!
12-22-2018 04:43 AM
@todaysspecial51 wrote:So, I am a small store but have been on eBay for 11 years. I've decided I need to really do some research about best practices and techniques or else I won't grow, and just keep breaking even.
eBay indicates that free shipping leads to more conversions, and I will certainly look at the numbers on my account to reflect this, but it doesn't seem like that's true at all. It seems like it's eating into my profits.
I also offered Fast 'N Free but of course that became impossible to ship within the required time frame, as it's only me here and I don't have a car. So I stopped that because I was causing too many defects with late shipment.
What has been your experience?
Thanks, I look forward to hearing from you!
One of the reason you should have better conversions is because listings with free shipping get more exposure to buyers.
eBay does lots of email blast marketing and one of there favorite ones is these items have free shipping click now to shop these items on eBay. They also have refined left side bar tabs for free shipping, and cross reference sales bixes inside listing for free shipping. Buyers like to see it.
One area where it might not work well is if you sell items that are frequently purchased together. Then buyers sometimes think they are not getting a combined shipping discount.
About fast and free, It is not something you are putting on your listings. eBay adds it to listings that meet certain criteria. Free shipping and estimated deliver to buyers location within three days is how they decide if fast and free will show on a listings = fast and free.
Good Luck Selling!
12-22-2018 05:06 AM
I used to do all "free" shipping. When I dropped that and went to item price plus shipping, my sales increased 30%. I do still offer some items with "free" shipping but the majority of my listings have a shipping cost.
12-22-2018 05:16 AM
Right now everything is free shipping and I incorporate it into the item cost. Sometimes if things are slow - I charge shipping and lower my prices to pick up buyers who want to know the price of shipping charged - then I revert back to free shipping if I get another lull.
12-22-2018 05:28 AM
12-22-2018 05:55 AM - edited 12-22-2018 05:58 AM
@todaysspecial51 wrote:I've decided I need to really do some research about best practices and techniques or else I won't grow, and just keep breaking even.
eBay indicates that free shipping leads to more conversions, and I will certainly look at the numbers on my account to reflect this, but it doesn't seem like that's true at all. It seems like it's eating into my profits.
First, you seem to have a fundamental misunderstanding of the difference between conversions and profitability. If your items are just breaking even, then increasing your conversions is not going suddenly make you profitable ... it is just going to make you do more work just to break even. IMHO you need to get your items to profitability before you start worrying about increasing your sales.
Second, you seem to have a fundamental misunderstanding about how free shipping works. If an item sells for $5 and costs $5 to ship, whether you sell it for $5 with $5 shipping or for $10 with free shipping should not be eating into your profits at all.
The only way free shipping would be eating into your profits would be if you were offering free shipping but still selling the item for $5. If that is the case, you did not really offer free shipping; you simply lowered your totoal price on an item that was already not profitable.
12-22-2018 06:00 AM
I do Free Shipping on all my ID's except for my Media ID as that gets a lot of buyers getting multiple items and a multi item combined shipping discount works best.
Free Shipping can actually make you money. I don't make much using it as I add in mainly Flat Rate costs. Such as clothing lots I try to set them where I can use a Flat Rate mailer, now if it happens that I can pay less I also have a supply of brown boxes that mimic the volume of the MFRB and LFRB and can use them as I list as shipping USPS Priority. Small items that are under the max weight for First Class Parcel can usually be upgraded to Priority for a savings to me if multiples are purchased. Such as a pearl necklace that I used to list (run out of them), they weighed 6 ounces, but I could fit 6 of them in a Padded Flat Rate Envelope for quite a bit less than sending 3, 12 ounce First Class Parcels.
Honestly the items you have listed I would do Free Shipping on in a minute. The problems I see with your listings are #1 you only use stock photos, this makes you look like a dropshipper. #2 you do not list the carrier that you will use to ship. I personally avoid (like the plaque) FedEx so I would pass your item up unless it was something unique (which yours is not), then I would ask about shipping.
If you have home mail delivery you can get FREE carrier pick-up with USPS, no need for a car and you can keep your Fast and Free.
12-22-2018 06:12 AM
@southern*sweet*tea wrote:I used to do all "free" shipping. When I dropped that and went to item price plus shipping, my sales increased 30%. I do still offer some items with "free" shipping but the majority of my listings have a shipping cost.
To me, this makes good sense for for more than a few reasons.
Buyers nowadays have been around long enough to know that the best way to search an item is by "price + shipping, lowest first." This not only gives buyers the lowest overall cost of the item, but it shows them the true shipping cost that the seller is charging, which to some buyers means a lot in gauging a seller's honesty about shipping cost.
Free shipping can backfire in the case of returns, something that many sellers experience all too often. If you're doing free shipping and buyer pays return shipping, you're still losing the initial shipping cost you paid when you shipped the item in the first place. Worse yet, if you're doing free shipping/free returns, seller pays for shipping not just once but twice. Ouch.
Most buyers are great, but it seems like the more you do for buyers, the more that some of them will take advantage of you.
Everyone is different in what they sell and how they approach it, so the only way you can really find out whether or not free shipping works for you is to experiment with and without it to see what works best for you. What works for someone else might not work for you.
12-22-2018 06:32 AM
I use free shipping on my fine diamond items becuase imo at a certain pricepoint it is a given.
On my other account selling my dime store duplicates, I break it down to price + shipping as that is how I prefer to purchase them.
12-22-2018 07:05 AM - edited 12-22-2018 07:09 AM
Same here in similar instances such as when I'm selling something like a 1 oz gold krugerrand for example. When I'm going to be paying a lot for insurance anyway on an item like that, I might as well pay for shipping cost as well, which will be low in comparison to the insurance cost that I'm going to be paying. Those are the times that I consider dsplaying the shipping/insurance cost on the shipping label.
12-22-2018 07:51 AM
There is no such thing as free shipping. I did check with UPS, FedEx, USPS and Airborne and they verified it.
12-22-2018 08:07 AM - edited 12-22-2018 08:09 AM
I do mostly "free shipping".
Heavier items that go "Parcel", or "Priority" where the cost can vary greatly I do calculated.
Either way, the buyer is paying for shipping. (shipping, the box, the paper, the toner, the bubble wrap) It is all included in the selling price with "free shipping" items.
My buyers are very seldon purchasing more than 1 item, so saving on combined shipping is not a factor with my sales.
12-22-2018 08:47 AM
I like to include a jelly donut too.