The seller pays for the listing every time it rolls over, it isn't a free roll over. At .35c a listing or a use of a store listing or one of a 50 free a month listings, the seller is actually paying, AGAIN, for the listing to be shown another month.
If I am going to PAY again, I want to start at the TOP again. Why pay .35c (through money, free listings, whatever) and have it remain buried when a re list or taking it down and re doing it gives it more exposure.
As a seller, I am going to do what benefits me most, not eBay or even the buyer. I am not a charity, I am here to make money to pay my own bills. As it gets harder and harder to make any money here, why would sellers not look for anything that might help them pay their heating bill? GTC isn't to stop stagnant listings restarting, it's a money grab from eBay to the sellers to line their pockets and please their shareholders. It's making them a lot of money too.
If eBay insists on GTC, and they do now, then there should be some sort of discount or other incentive to sellers that allows them to relax and not feel they have to stop and re start the listing in order to get 'their' money's worth. I'll list and SELL THOUGH on other sites before I spend extra time here babysitting and worrying about listings rolling over. I just end them now, come back if they haven't sold elsewhere and put them up.
In quick selling items, GTC makes perfect sense. For collectibles or long tail, it does not work as well. I sell collectibles and LT.
Other sites do not do this (I cannot speak for Amazon, I do not sell there), and sellers are filling them up quick since GTC went into effect here. I sell way better too on one of these other sites, have 12 sales so far since the morning and it's only 3:25 PM here 🙂
