@chapeau-noir wrote:
It sounds like they're looking to actually up merchandise price point rather than spending a lot of resources on low dollar transactions, and also attract more repeat buyers.
"eBay CEO Jamie Iannone said low value buyers represent 50% of all buyers on eBay, but only account for 5% of GMV (sales). Conversely, high value buyers represent 20% of eBay buyers and account for 75% of GMV (sales).
That's why eBay has been changing its approach to buyers, no longer investing in marketing to attract "one-and-done" buyers. That likely explains why eBay is adding luxury handbags to its vertical approach, where it concentrates heavily on a few categories (sneakers, luxury watches, trading cards), introducing services such as authentication."
Ina Steiner's blog
I am really curious what the breaking point is between low and high value?
I have no issue with higher listing fees, although this quite contrary to eBay's more recent lets give everyone oodles and oodles of free listings approach that seems to emphasize quantity over quality. I actually think there are too many items on eBay and if a fee made people think twice about posting I am ok. As long as the fee is reasonable. Most of my items sell for $100+ so a small listing fee isn't going to impact me.
Also, the labeling here is bad. Does anyone want to be called a "low value" buyer? What does that mean? Is that the total of what I buy or the highest price I ever paid for something. Is the goal to get people to buy more overall or just more pricey items? I would be much more interested in eBay saying we are going to work on upping sell through rates for sellers. We want to help sellers turn over more inventory more quickly.
Again, I wonder what eBay is trying to become. Just going after luxury buyers is a cop out and a recipe for failure in the future. There are a million sites out there where you can buy full retail if you so choose.
