Anyone else seeing these changes to Promoted Listings on View Item Page?

[my-cottage-books-and-antiques]

I know ebay has been testing various changes to the View Item (listing) page, maybe along with the Ads Team.

I also know that the Ads Team acknowledge a while ago that one of their "modules" (something like "People who views this item also viewed these items") was showing ORGANIC listings, not sponsored listings. I believe they also said that different listings show different modules at different times.

I'm seeing two things tonight that are interesting. For me, both in Chrome and Edge, I'm seeing only one, sometimes two , modules on listings---both between the above- the- fold section and the description box, with nothing below the end of the listing. I'm guessing this is a test. (Of course, it could be a glitch of some sort, as well).

Looking at the two modules, the module titles are "Similar sponsored listings" and "Related Sponsored Listings". Now, here's the thing. Each has a "See all>" option, and if I click on that, a new page opens.

That page shows 25 listings under "Similar Sponsored Items", followed by 25 listings under "Similar Items"....as far as I can figure, the 25 items under Similar Items are NOT sponsored items.

I don't know whether the items in the second group are true organic listings, or listings in a Promoted Listing campaign being shown as organic. Or a mix of both. 

But if ebay is starting to mix in organic with promoted on some of these non-search results pages, it's a pretty big shift for the Ads team. 

[nuclearomen]

---

@my-cottage-books-and-antiques wrote:

@nuclearomen  Again, to be very clear, I have no idea if this test (if that's what it is) has anything to do with the impressions decline people are seeing. And ebay has not responded to our pleas, so here we are. 

What I have suggested it, IF this "test" is widespread, it MIGHT be a factor in the impressions decline. It is new, many buyers might not even notice the "see all" which opens the other pages...and if those pages aren't opened, then there are no impressions from those pages. So, we go from , say, 100 impressions per listing to, what , 10 or20? I didn't do a count. But again, this would require that this be pretty widespread to have a large effect, and as yet, we don't even know how many people are seeing the impression decline.

What we need is real information from ebay, but ebay has once again decided to leave us in the dark, for reasons I can't begin to fathom. 

---

agree, idk wh is going on. 
I ended started new campaign yesterday, I had 5 sales yesterday (same buyer), since creation I have 17.845 Impressions, 5 sales, 29 clicks, but my daily impressions last 3 days topping 10K, just like everyone elses. Thinking was a glitch perhaps I checked my Traffic, but the numbers there for past days reflect what the PL graft shows so again, idk. 

[slippinjimmy]

@valueaddedresource 

I have/had two questions for you........

First one I think you answered and I think I'll accept that on a reasonably certain basis. The question was about when an Impression is counted on the Listing Page even though a viewer has not scrolled enough to actual see (and click) the sponsored item. Your answer was that it is counted when the page fully loads regardless of scrolling or not by the viewer.

My second question is about the carousel within the PL module, does eBay register an impression only for the listings that are viewable on the screen or do they count ALL of them regardless if you scroll over or not?

You are supposed to be "one click away" from the listing, it's a bit of a stretch if you have to scroll all over to get to that 1 click away point and especially now that the halo is in effect.

[nuclearomen]

---

@slippinjimmy wrote:

@valueaddedresource 

I have/had two questions for you........

First one I think you answered and I think I'll accept that on a reasonably certain basis. The question was about when an Impression is counted on the Listing Page even though a viewer has not scrolled enough to actual see (and click) the sponsored item. Your answer was that it is counted when the page fully loads regardless of scrolling or not by the viewer.

My second question is about the carousel within the PL module, does eBay register an impression only for the listings that are viewable on the screen or do they count ALL of them regardless if you scroll over or not?

You are supposed to be "one click away" from the listing, it's a bit of a stretch if you have to scroll all over to get to that 1 click away point and especially now that the halo is in effect.

---

@slippinjimmy impression is counted when ad shows on the same page, regardless if they clicked it or scrolled to it or not - that is registered as "click away" - they are counted when someone clicks the ad, that is counted as "clicks" 

[my-cottage-books-and-antiques]

@nuclearomen, there's a way to check to see how many of your PLS sales were direct and how many halo. Did you try that?

I'm not sure, but I don't think I've had any halo sales since they started it.

[valueaddedresource]

---

@slippinjimmy wrote:

@valueaddedresource 

I have/had two questions for you........

First one I think you answered and I think I'll accept that on a reasonably certain basis. The question was about when an Impression is counted on the Listing Page even though a viewer has not scrolled enough to actual see (and click) the sponsored item. Your answer was that it is counted when the page fully loads regardless of scrolling or not by the viewer.

My second question is about the carousel within the PL module, does eBay register an impression only for the listings that are viewable on the screen or do they count ALL of them regardless if you scroll over or not?

You are supposed to be "one click away" from the listing, it's a bit of a stretch if you have to scroll all over to get to that 1 click away point and especially now that the halo is in effect.

---

@slippinjimmy I had posed this question to the ads team in one of the monthly chats a while back and they confirmed that ads in the scrolling carousels do count as an impression, even if the user never actually scrolls or swipes to bring them into view on the screen.

https://community.ebay.com/t5/Monthly-Chat-with-eBay-Staff/Monthly-Chat-November-9th-at-1-00-pm-PT/m...

https://community.ebay.com/t5/Monthly-Chat-with-eBay-Staff/Monthly-Chat-November-9th-at-1-00-pm-PT/m...

My understanding of the "one click away" thing is it's not really talking about actual physical mouse clicks, it would be more accurate to think of it as "one page away."

For example, if a buyer is looking at page 1 in search results, and your Promoted Listings ad is shown on page 2, that will not count an impression until/unless the buyer navigates to page 2 - because page 1 and page 2 in search are truly different pages with different URLs.

Once you navigate to page 2, the impression will be counted even if let's say your ad is the 7th result on the page and the buyer only scrolls down to the 3rd result.

The buyer doesn't have to actually "see" your ad or bring it into view on the page, the only thing that matters is that once the buyer is on page 2 of search results, the promoted ad being shown on that page would lead directly to your listing with "one click" (meaning no need to navigate to any other pages in between).

When you are on the View Item page, all of those ads slots and carousels technically exist on the same page - if you scroll or swipe right to see more ads, the URL does not change and you aren't being directed to another page.

So because all of those ads are on the same page, every listing surfaced in those ad spots is one "click" (page) away at that point and that's why they are all counted as impressions when the page loads, regardless of how many of the ads the buyer ever actually scrolls to see.

[nuclearomen]

---

@my-cottage-books-and-antiques wrote:

@nuclearomen, there's a way to check to see how many of your PLS sales were direct and how many halo. Did you try that?

I'm not sure, but I don't think I've had any halo sales since they started it.

---

there is can't remember how to check for that, did it before when they started that haven't since, thought I did it through Sales on Performance Tab, you can see what sales were on Promoted or Organic, but there is nothing showing Halo so idk... not worried about it really, most all my sales are on PL weather it's from Sponsored or it's Halo. 

[vintagecraze50]

It makes sense to show ALL or as many options for buyers to get the best product at the best price, ORGANIC OR PROMOTED. Using only promoted may not produce the sales that ebay needs if these items are not priced correctly. 

[valueaddedresource]

---

@nuclearomen wrote:

---

@my-cottage-books-and-antiques wrote:

@nuclearomen, there's a way to check to see how many of your PLS sales were direct and how many halo. Did you try that?

I'm not sure, but I don't think I've had any halo sales since they started it.

---

there is can't remember how to check for that, did it before when they started that haven't since, thought I did it through Sales on Performance Tab, you can see what sales were on Promoted or Organic, but there is nothing showing Halo so idk... not worried about it really, most all my sales are on PL weather it's from Sponsored or it's Halo. 

---

@nuclearomen it's the sales report you can access from the advertising dashboard page.

Or you can bookmark the link directly

https://pls.ebay.com/plsweb/sales 

[my-cottage-books-and-antiques]

@vintagecraze50  It might make sense to do that, and maybe they are doing that, but as I've explained, in order to populate the pages, the Ads Team may still only be drawing from the pool of available Promoted Listings, not PLS plus true organic listings. We are still waiting for ebay to respond to the questions we've posed, but so far, ebay has not even acknowledged that we asked them.

[mcdougle4248]

@my-cottage-books-and-antiques 

My PL impressions are much higher today.  I am still seeing two modules of promoted listings above the item specifics and 25 "You May Also Like" listings that appear organic below the feedback.  I really have no idea what is going on, just thought I would share.

[my-cottage-books-and-antiques]

Thanks!  Maybe it was just a reporting error. Still, it would be nice to hear from ebay...

[mcdougle4248]

@my-cottage-books-and-antiques 

I agree.  One of the Blues could at least pop in and reply, even if it is a no information to share kind of reply.

[nuclearomen]

---

@valueaddedresource wrote:

---

@nuclearomen wrote:

---

@my-cottage-books-and-antiques wrote:

@nuclearomen, there's a way to check to see how many of your PLS sales were direct and how many halo. Did you try that?

I'm not sure, but I don't think I've had any halo sales since they started it.

---

there is can't remember how to check for that, did it before when they started that haven't since, thought I did it through Sales on Performance Tab, you can see what sales were on Promoted or Organic, but there is nothing showing Halo so idk... not worried about it really, most all my sales are on PL weather it's from Sponsored or it's Halo. 

---

@nuclearomen it's the sales report you can access from the advertising dashboard page.

Or you can bookmark the link directly

https://pls.ebay.com/plsweb/sales 

---

@valueaddedresource went and looked at the link, one question, for the items that were Halo sales, it's listing "Halo" but all the others say "Direct" - well is that Direct from the Sponsored Listing or Direct from what? Kinda cruddy wording. Anyways, most mine say "Direct" with few Halo here and there. 

Also while back some people were saying that for multiple item orders the PL was only being charged once, but I get multiple item orders and everytime the PL is charged for every item in the order, that's the way always was for me. 

[valueaddedresource]

---

@nuclearomen wrote:

---

@valueaddedresource wrote:

---

@nuclearomen wrote:

---

@my-cottage-books-and-antiques wrote:

@nuclearomen, there's a way to check to see how many of your PLS sales were direct and how many halo. Did you try that?

I'm not sure, but I don't think I've had any halo sales since they started it.

---

there is can't remember how to check for that, did it before when they started that haven't since, thought I did it through Sales on Performance Tab, you can see what sales were on Promoted or Organic, but there is nothing showing Halo so idk... not worried about it really, most all my sales are on PL weather it's from Sponsored or it's Halo. 

---

@nuclearomen it's the sales report you can access from the advertising dashboard page.

Or you can bookmark the link directly

https://pls.ebay.com/plsweb/sales 

---

@valueaddedresource went and looked at the link, one question, for the items that were Halo sales, it's listing "Halo" but all the others say "Direct" - well is that Direct from the Sponsored Listing or Direct from what? Kinda cruddy wording. Anyways, most mine say "Direct" with few Halo here and there. 

Also while back some people were saying that for multiple item orders the PL was only being charged once, but I get multiple item orders and everytime the PL is charged for every item in the order, that's the way always was for me. 

---

@nuclearomen Direct means the buyer clicked on either the sponsored version of your listing in search or on a View Item page or any of the other places eBay places PLS ads.

https://www.ebayads.com/2023/02/15/seller-announcement-promoted-listings-standard-fees-are-changing/

What is a Direct sale for Promoted Listings Standard?
A Direct sale is when a buyer purchases the same item that was featured in the Standard ad they originally clicked on within 30 days.

What is a Halo Item sale for Promoted Listings Standard?
A Halo Item sale is the type of sale when a buyer clicks on one of your Standard ads and purchases a different Promoted Listings Standard item from you within 30 days.

A Halo Item refers to a purchased item from a Promoted Listings Standard campaign that resulted from an initial click (from the same buyer) on a different Promoted Listings Standard item of yours.

[nuclearomen]

@valueaddedresource thanks, could have looked that up myself but I'm lazy today 😆

Anyways, I ended and started new Campaign on the 20th, I've had 7 sales since all PL (3 today, 2 orders - 3 items) (like said, all my sales are PL anymore...) ...that goes hand in hand what I was saying while ago on other thread(s), that the more items one has in PL in Category the more effective PLs will be for the seller cause you have many more items then others in the "Pool" of the category - beneficial to those sellers specializing in a specific category and I promote (always have since PL started) all my items.