Adjusting PROMOTIONS to 100+ listings?!

[dahlila1245]

I've started promoting some of my 100+ listings, but find the percentage is constantly changing, which is fine. BUT am I seriously supposed to manually adjust each listing to the new percentage? It takes AGES! Is there another way, because I don't see it. Thanks! 

[dirk12955]

You the seller sets the % on each of your listings.

The amount ebay shows is a suggestion,   not a requirement.

[dahlila1245]

Thanks. Yes, I understand that, but they seem like good suggestions per season so I follow it. The problem is adjusting them each manually. Ridiculous! There must be a batch system to adjust them all at once. 

[simply-the-best-for-you]

@dahlila1245  There's absolutely no need to adjust ANY of them manually.  Just go to Seller Hub>Marketing>Advertising Dashboard, then Blue Button on Top Right - CREATE NEW CAMPAIGN.   That will give you 3 different options for how to run your campaign - SIMPLE, BULK or AUTOMATED.  Read through them, determine which works for you, select it, set it up & you are home free. 

I haven't manually updated a percentage in over 2 years, not sure how you're doing it b/c there was never a need to manually update.   

[itscalledapostingid · Accepted solution]

@dahlila1245 

There are many different types of PL campaigns available...create the type that best meets your needs on the PL dashboard:

https://www.ebay.com/sh/mktg/pl

(Might need to end existing campaigns and start new one(s) that meet your needs.)

[slippinjimmy]

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@dahlila1245 wrote:

Thanks. Yes, I understand that, but they seem like good suggestions per season so I follow it. The problem is adjusting them each manually. Ridiculous! There must be a batch system to adjust them all at once. 

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Hope you understand that when eBay suggests you use a higher PL rate the one who really gains is eBay. The recommended rate is set by the actions of other sellers who for reasons I don't really comprehend are willing to set REALLY high PL rates.

Personally I decide how much I'm willing to spend on PL (Usually the minimum) and that is the rate I use. In theory the higher the rate you choose the more impressions you will get but that is only a theory and is impacted by what you are selling,  how many other sellers are promoting the same thing and at what rate.

To see if your higher rate is really working you need to monitor the number of PL impressions (before/after) especially the non-search impressions.

If you really want it eBay has an optional feature that will automatically adjust the rate to the "recommended" amount. I'd never use that because  you could get a rude surprise if somebody comes along and uses a 50% rate because your rate might go up that high as well.

From time to time I have a look at eBay's suggested rates, not impressed when 5 very similar items in the same category, at similar pricing and number of similar listing, one will suggest a 3% rate, another 4.5% and yet another at 7%.

[dahlila1245]

Yes, thank you. I know that, but my matrix shows I get a LOT more clicks when I promote (whether I like it or not). 

[dahlila1245]

Thanks.