11-10-2023 09:05 AM
Does promoted listings work for anyone? I have tried it and didn't make any difference. In fact, I had a listing for 2 items, and it was on so long that I decided to offer at break even price. I had forgotten it WAS a promoted listing, so when both sold at the break even price - I was them charged $29 each for promotion!!
This means I lost over $30 on each!.
Anyone have any better luck?
11-10-2023 09:15 AM - edited 11-10-2023 09:18 AM
I use PLS @2% and it’s done ok for me.
Some of my sales are are through a promoted listing some aren’t. I also incorporate the cost of PLS and other fees into the cost of my items.
11-10-2023 09:19 AM
I promote 3% across the board. I average 70% sales from promotion, so I actually only pay 2.1% ad fee on average.
Works extremely well for me and is baked into my costs, I don't even notice it as an "extra" expense.
11-10-2023 09:34 AM
I only promote the high end expensive items. Under 200 items I have promoted.
And if a seller promotes everything....then I guess a seller doesn't care if they pay more in daily fees.
I actually promote above what eBay suggests as well.
I did sell something that was promoted at 18%. Ouch! But if I can get more "repeat buyers" then it is worth it.
For me...it's all about "repeat buyers".
I figure if someone sees a high end priced item they will look at lower price items on my store.
One has to give a few bargains to get those "repeat buyers".
I don't want to be a greedy seller.
Welcome to the Seller Tools board! You can chat with other members about seller tools and best practices in using them.
Tools related questions? Learn more about:
Videos: