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Is Adding product identifiers, such as brand name or UPC,really required by eBay

Recently I have been getting messages from eBay suggesting I start using a UPC number. Now I'm not about to argue with eBay about this suggestion they seem to think is the silver bullet, but I'm also not about to start creating individual UPC numbers on over 200 items. If someone out there in eBay land can tell me if by adding these UPC numbers to their items really made a difference in sales I would very much appreciate it.

Thank you 

Allen

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