We’re introducing smart targeting for Promoted Listings Advanced campaigns, designed to save you time by simplifying the setup process and automatically updating and maintaining the performance of your ads.
Along with this, you’ll get access to additional ad placements for more visibility.
With smart targeting, you can easily promote your chosen listings, while we take care of bidding and targeting automatically to save you time. Choose between two options: 'smart' for a quick campaign setup and automated management, or 'manual' for more control over setup and ongoing optimisation.
Additionally, with smart targeting, you can discover new keyword strategies for your manual campaign using the search query report from the smart Advanced campaign, making it easier to reach your advertising goals.
With this release, you’ll also get access to new ad placements, including relevant listings pages and existing slots in search results. This will provide more ways for your listings to get discovered across eBay. Please note, these ad placements are currently only available for smart Promoted Listings Advanced campaigns.
Please ensure that all questions and comments remain on topic. Any off topic posts will be moved to the appropriate board, so they can be answered by Community Members.
Please allow us 24-72 hours to provide an answer to your question.
