11-27-2023 12:11 PM
Hi, ebayers. Where are the ebay commercials? I've seen great Etsy commercials, touching Amazon commercials, but NO ebay commercials. We need advertising to boost our sales!!
Solved! Go to Best Answer
11-27-2023 01:10 PM
11-27-2023 01:47 PM
I have randomly encountered Ebay Auto ads and less frequently ads for their luxury verification programs. But I don't expect Ebay to push used and vintage sales as the CEO has stated that it is the luxury items as well as the trading card program based on their "vault" that is the future of Ebay.
11-27-2023 02:32 PM
Those touching Amazon commercials make me throw up in my mouth a little.
11-27-2023 02:35 PM
Do you know if eBay has advertised in the past? Do you ever want to buy something on Etsy just because the ads are good? Just wondering.
11-27-2023 03:32 PM
I have eBay's latest commercials and the focus is on hyping the High in goods with carrying the eBay Authentication tags as the main selling points and the Motors Category with fit guarantee . The Current Ceo isn't interested pushing the rest of ebay a long with second market that got the company to the mountain top.
11-27-2023 03:37 PM
Well the CEO is foolish o think luxury item's and trading card program based on their vault is the future of this site ,which is depending on a Minority Buyers that have money spend for those items .
11-27-2023 03:39 PM
Do you think TV advertising really makes a difference. It seems like being seen on internet searches would far outweigh tv ads.
11-27-2023 04:23 PM
Jokes on you. eBay wants you to pay for offsite ads.
The clowns running this 'company' have no idea what they're doing.
11-27-2023 04:52 PM - edited 11-27-2023 04:54 PM
@hartungcards wrote:Do you ever want to buy something on Etsy just because the ads are good? Just wondering.
Advertising & public relations communicates to a potential buyer that their business is desired, most likely valued & appreciated.
Why would you be overly interested in ebay, a site that seems not to make much of an effort to recruit you as a buyer ?
11-27-2023 05:48 PM
When your company's primary game plan on increasing revenue is how to extract more money from sellers, you don't need to run commercials targeting buyers.
11-27-2023 07:18 PM - edited 11-27-2023 07:20 PM
ebay DOES spend money on marketing. But only to attract "enthusiast buyers" This is very targeted marketing---such as setting up a booth at a Sneaker Convention, or getting a press release treated as an article in a High End Watch collecting publication.
A Holiday Marketing Campaign, on the other hand, is a very broad based approach to bring in a wide range of buyers, and maybe only a small percentage of those buyers will meet ebay's "Enthusiast Buyer" criteria.
So, while a successful holiday marketing campaign might benefit many of us as sellers (because many of our sales are to NON-enthusiast buyers), it will not meet ebay's overarching goal of expanding its Enthusiast Buyer base, which is the only buyer base ebay is really willing to spend money to attract.
So, if my merchandise is not the sort of stuff enthusiast buyers are looking for, then it is up to me to do my own Holiday Marketing, and not look to the platform to help me.
11-27-2023 07:50 PM
Not that it is useful at all to this thread, so apologies in advance, but my wife LOVES the Etsy 'Mission Impossible' ads.
11-27-2023 09:08 PM
Ebay's current Commercial Marketing Campaign of Luxury items & High priced trading Cards to Minority group of wreathy buyers make's no since and For the Current Ceo to believe it's going to be Ebay's full time bread & butter money maker is Nutty thinking ! when eBay's business model was and is the second market sales and what got it to the mountain.
11-28-2023 05:01 AM
Nice proverb, but a little off topic.
11-28-2023 06:54 AM - edited 11-28-2023 06:55 AM
@carlmarxx wrote:Ebay's current Commercial Marketing Campaign of Luxury items & High priced trading Cards to Minority group of wreathy buyers make's no since and For the Current Ceo to believe it's going to be Ebay's full time bread & butter money maker is Nutty thinking ! when eBay's business model was and is the second market sales and what got it to the mountain.
eBay's venture into luxury items and trading cards is an expansion of an existing aspect of their business. Nothing eBay has done or said has ever suggested to me that eBay thinks it will be their "full time bread & butter".
When a company expands into a new area, they need to advertise that new area so people know it exists. Anyone old enough to have a computer already knows what eBay is and that they are a secondhand marketplace. But not everyone who knows about eBay knows about their luxury items or trading card vault or eBay Motors however. That is why eBay advertises those areas.
There seems to be this misconception around here that simply throwing money at "advertising" is going to increase sales and make eBay grow. The chair of eBay's board was the CEO of the GAP and the chair of Disney. The board includes one of the guys who ran Lyft and the former managing partner of Wellington. If they thought throwing money at advertising would fix eBay, eBay would be throwing money at advertising.