Using the tools ebay gives sellers to drum up some business

[dirk12955]

So I've been fiddling around and finally figured out how to put listings at a discount.    Like 25%  off

 and I set some up for $ off if you spend certain amount.

Then I had the idea,  Could I send out a message to every buyer I've had in a given time frame 

  a little heads up that I was running a sale?

What I've found,   Is the option to send a select group of past buyers or people who have favored

 an account a coupon.

I'm trying to figure out how to utilize that.    Is there anyway to just send them a heads up without

  giving them another discount coupon?   

Any advice,  critical or otherwise,  guidance,  pointers,  tips,  would be appreciated.   

[brightlightbookseller]

You can send a newsletter out to your previous purchasers instead of a coupon, I believe, but you'll have to obviously put some work into making it attractive or you'll simply annoy them.

[ebooksdiva]

Yes it’s called a newsletter. 
If you have an eBay store you can send your buyers a  newsletter.

eBay Store Newsletter  

[dirk12955]

Thanks to you both.   I knew what I was looking for,   Just didn't know where to find it.

Thanks again!

[redlinear]

@dirk12955 ,  A better idea than running a store wide sale. 
Go to your Active Listings.
Find the "Available to send offers" link.
These are the listings that shoppers have saved in their Watched Items.
Send discounts on those items.

IMO: It seems to be more difficult for certain sellers to get the amount of views they used to get.  
Price doesn't seem to gain you as many views as it should (or as it used to).  
Best I can tell, running a store wide sale, doesn't do much for sales.
BUT, sending discounts the few views that I did get?  That seems to work pretty good.
Sending coupons to past buyers?  I'm not sure I've ever sold anything that way.  Although, I do have quite a few repeat customs.
The storewide sale?  It used to be my go to thing. Used to work great. But, not any more.  
NOW, I'll promote my listings a certain percentage instead.  eBay gets the discount instead of the buyers....but, at least I'm being seen more so than without promotions and that seems to be the key
   

[dirk12955]

I've used the send offer choice in the past.   Mostly to get rid of old  or slow moving listings.   

   I've had luck with it in the past,  But with less watchers lately I'm sending less offers and ' getting pretty much no sales from that option.   

I hesitate to boost my Promo % and pay more in fees on less sales.    I've played with the promo

fee schedule and have manipulated a few items (That should sell)  into the top spot and 

sales are still  Sluggish.

My wife thinks I got spoiled during the Covid rush which was very profitable to my sales.   Now

 going back to 2018-2019 sales levels it's making me a little crazy and it's hard to sit back and  not 

try everything to generate some sales.

The wild up and down swings in clicks and view is nothing like I've seen on ebay in

 23 years as a seller.    I had  a day in April 2023 that was my absolute best selling day in 23 years

     Then I had 10-12 days with virtually no sales at all.    

It's impossible to figure a strategy that will work on a continuing basis.