Good morning fellow sellers! Just an update from last weeks post....
Bear with me as I haven't had much coffee this morning and I am ADD, so the post may be confusing.
Info:
Premium Store Subscription
Top Rated Seller
100% Positive Feedback of 3900+
30 day seller paid "Free Returns"
90% of store is and always has been Mens Clothing- Vintage and mid priced brands
Ebay seller for 10+ Years
approx 900-1000 listings in store
List approx 5 to 10 new items daily
Have a 10% off storewide coupon
Run Promoted Listings at 7.
Now you might say, recession. You might say less buyers. You might say big box store overstock, so less sales. You might think just do free shipping (I charge shipping).
*ASP of like minded items are still selling similar across ebay. So my prices are competitive. Like items are still selling at the same rate.
*Looking at "sold" listings of similar items in my store are still consistent across ebay. People with less feedback, higher shipping, higher prices, lower prices, etc are still having sales. So maybe ebay is just throttling stores after a few sales to allow other sellers to get more views?
I have been racking my head these last few weeks with why my store sales and views are way down. This is what my detective work has shown from mid June-July to mid July-Current.
Sales (quantity sold) DOWN 36.5%
-june/july sold and shipped: 140
-july/aug sold and shipped: 87
1. Went from averaging 34% of items sold leaving feedback. Down to 11%.
Detective work says: Less views on days with no feedback= Less sales
2. Went from shipping 2.3 items per week international to .1
Detective work says: NO CLUE WHY.
3. Views within the last month to views previous month down.
Detective work says:
- Promoted listings DOWN 21.7% with the same percentage at 7.7%
- Organic listings DOWN 27.2%
I could go on and on but just wanted to show some real time numbers for those interested.
Things I have tried to boost views/sales:
Shut off promoted listings for a few days. No difference in sales.
Tried adding an additional coupon, buy one, get one 50%. Zero sales from this.
Didn't list any items one day. Zero difference.
Changed shipping to FREE SHIPPING for 48 hours. Zero difference in views.
Changed from Fixed Ad Rate to Suggested Ad Rate in Promoted. Zero difference.
Updated all listings to include every Item Specific out. Properly. Correctly.
Conclusion. Spent 20 minutes writing this from my notes taken of specifics over the last few weeks. Still won't change the fact that ebay's cossara, cassini or cotana or whatever their search is named now is jacked. It won't change the fact that sales and views are down. And it surely won't change the fact that any higher ups will read this.
I just want you all to know that if your sales and views are down, you aren't the only one. If your sales are up, I am happy for you! Are you doing anything different than I have shown up top?
Remember, we are all in this together folks. As a seller, since most of our friends and family do not understand what we go through, I am thankful for these boards to vent a bit and maybe get an answer or idea or two.
Thanks for reading and enjoy what is left of this weekend!
J.
