The vast bulk of Ebay sellers, were they to seek venture capital for their business would be turned down, even if the VCs were to lower the levels of investment they would consider.
Most Ebay sellers are not buying what they sell at "the best prices". Many Ebay sellers are selling what they can find as targets of opportunity, not providing a predictable mix of products which will build buyer loyalty. And are often selling obsolete products and products which have been relegated to the clearance shelves in stores. And most of them are imitating other Ebay sellers, and using other people's sales to set their prices, often leaving money on the table.
A seller on another thread was buying and offering products which were not worth the cost of storage in Amazon's FCs he was buying from a liquidator.
Should Ebay advertise that it was selling everyone's failed products?
Ebay is strong in many types of collectibles. Collectors know that. Ebay has a lot of sellers who are really knowledgeable about they collectibles they sell, but it also has a lot of ignorant sellers who disrupt the market for collectibles of all sorts. Describe poorly, price abominably, and even sell reproductions. Third party grading has become more pervasive, and had led to higher prices for collectors. The need for 3P grading has been the unreliability of some of the sellers.
Where in this situation is something worth advertising?
There are lots of people selling handmade items such as there are on Etsy or Amazon Handmade, but Ebay does not apply the standards other sites do to handmade. They could be handmade here, or in India, Pakistan, China or anywhere else there are people with hand tools.
There is lots of Made in China product. Most of it is cheaper on Ebay than on Amazon. Should they advertise that you can get your cheap Chinese product for less on Ebay? Cheapskates like me know already. Other crapmeisters are buying on Temu.
What is it about Ebay that is unique? And is it worth advertising?
