I am looking at the stats shown in my eBay Advertising Dashboard. I see things like Impressions, Clicks, CTR and Sales Conversion Rate. These stats are not all that helpful unless I can compare them to the same stats of my competitors. For example, if I have a Sales Conversion Rate of .5%, is that good or is that terrible? I have no idea because I have no way of knowing how my competitors are rating. The Terapeak research has none of the same stats (plus I can't choose actual competitive sellers).
Maybe I am doing great compared to my competitors, or I am doing badly.
Does anyone here have any idea how to get an apples-to-apples comparison?
