If you are a seller, an item is eligible for 'send offer' if the listing is a Buy it Now (not auction) and the listing has watchers that have their accounts set to accept offers.
I can't seem to find an answer. There isn't a pattern as to what listings is chosen. Yes, I know one that someone is watching, but not all watchers get a offer. I like sending offers to people who are watching an item. A lot of the time they go for the offer. As a buyer, I also like to get an offer. Seller Hub didn't offer any information.
Buyers have the option to set their account not to receive offers. So, if the only buyers who have viewed or watched a particular listing don't accept offers, then that listing won't be eligible to send any offers.
Basically, a listing is eligible to send offers if any buyers (who accept offers) have watched it, put it in their shopping cart, or sometimes just viewed it.
Only potential buyers who have their accounts set to receive offers will have the option of receiving offers. If they watch or look at an item and the seller decides to send an offer, they'll get the offer. It's all about account settings.
Watchers, or users that have put an item in a cart or viewed an item multiple times, need to have enabled that option on the user's Communications Preferences page in order to be eligible to receive an offer from a seller.
Even if those users are otherwise eligible, if that user has already received an offer from that seller for that item, or if the maximum number of allowable offers overall have been received already, the seller may not be able to make another offer.
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