It's all just playing the odds to me - got something a lot of other people don't have? Then don't bother spending the money because you'll be found in search. Drowning in a sea of like items? Be selective in using promotions, but promoting some items can draw people into looking at your other offerings.
I use promotions and like the feature because I'm in such a hypersaturated category, but would never just wholesale use them for everything. And yes, I agree that it's a program that has a definite end-point when promotions themselves become too common. Years back eBay had a similar program where you could pay to have your listing at the head of the category in any search, and it got to the point where people had to trawl through page after page of these promoted items to get to their regular search. The program was eliminated after some time. This one works a lot better because items simply come up in regular search - what will eventually knock it out is it will become too expensive. But I'll use it while we have it.
“The most common way people give up their power is by thinking they don’t have any.”
— Alice Walker
#freedomtoread
#readbannedbooks
