If you want the promo to be apply only once per order choose the box the says " One per transaction" , if you want to allow more ( to stack ) -- so buy 4, get 3 free , and customer buys 8 and gets 6 free, then choose the one w/o the wording of "one per transaction"
For the buy 4 get 3 -- remind your buyers to put 7 in their cart ( if they buy 8, get 6 -- then they have to put all 14 and so on......in their cart for the promo to be calculated. Buyers are often confused with this:) They will purchase 4 and then send you a message of which 3 they want free. Many buyers do not use their carts.