It was reported that Trinity plans to rename the Samuel Beckett Theatre as the Centre for Creative Arts.
"Wealthy people have always loved slapping their name on buildings. Giving money to a public body is a noble act, but when that donation has naming rights attached, people have to ask the question: is the wealthy person donating the money because they care about the building, or are they naming it for some other reason?
Last week, this newspaper reported that College plans to rename the Samuel Beckett Theatre as the “Centre for Creative Arts”, and try to attach a named sponsor to the building. So this question is particularly important for Trinity at the moment.
The beauty of putting your name on something is that it requires absolutely no context and normally has nothing to do with what made you the money in the first place. Gary Silverman makes this point in a column for the Financial Times in 2015. At the time, Sandy Weill, a former Citigroup chief executive, had attached his name to a number of third-level institutions."
Read More:
http://www.universitytimes.ie/2021/03/why-its-wrong-to-rename-the-samuel-beckett-theatre/
