I was contacted by a loyal customer today about a newly released Lionel 44 Ton Switching Engine .
1. The dealer cost from a distributor is ~ $185.00
2. Lionel's published MAP (Minimum Advertised Price) is $224.00.
3. The MSRP is $249.00.
4. After I gave the customer my best price, he sent me back a link to a site run by a bald rocket jockey.
5. They bought directly from Lionel and published the price $30+ LESS THAN THE MAP.
6. Closed my Lionel account immediately. As a repair facility, I'll ensure buyers know to send their broken or inoperable trains to the "rocket scientists along the river" to be repaired.
7. Cheap labor + Sleazy management + Sleazier Facilitator Retailer = Chapter 11.
