Promoted Listing Standard Ad Rate Impression Forecasting

[seller_update@ebay]

You’ll soon be able to see how your ad rate may impact your advertising performance and buyer reach before you launch a campaign. Our new ad rate forecasting feature will provide you with a real-time prediction of your estimated impression share during campaign setup and on your campaign details page. With this information, you’ll be able to extend your potential ad reach and budget your spending accordingly with the aim of boosting your campaign performance.

Please ensure that all questions and comments remain on topic. Any off topic posts will be moved to the appropriate board, so they can be answered by Community Members. 

Please allow us 24-48 hours to provide an answer to your question. 

[wastingtime101]

Can the ads team provide a sneak preview screenshot?

[my-cottage-books-and-antiques]

It appears a number of factors go into ebay's forecast....what about campaign duration? I sometimes run a continuous campaign (until I end it, whenever that may be) and other times I run a campaign for, say, a week.

Would the duration I choose impact the forecast?

[seller_update@ebay]

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@my-cottage-books-and-antiques wrote:

It appears a number of factors go into ebay's forecast....what about campaign duration? I sometimes run a continuous campaign (until I end it, whenever that may be) and other times I run a campaign for, say, a week.

Would the duration I choose impact the forecast?

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Hello @my-cottage-books-and-antiques! That is correct, both duration and the percentage are both factors into the forecasting. 

[my-cottage-books-and-antiques]

Thanks. Duration wasn't specifically mentioned in the Announcement, so I wasn't sure. 

Will this be released in limited beta first, or will it be a rollout to everyone at once?

[seller_update@ebay]

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@my-cottage-books-and-antiques wrote:

Thanks. Duration wasn't specifically mentioned in the Announcement, so I wasn't sure. 

Will this be released in limited beta first, or will it be a rollout to everyone at once?

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@my-cottage-books-and-antiques This feature will be rolled out but will be done so in increments to sellers. 

[my-cottage-books-and-antiques]

OK. Thanks.

[my-cottage-books-and-antiques]

Will there be some way for us to track the accuracy of the forecast? For example, if my forecast for a one week long campaign is 85%, at the end of the one week, how will I know whether that was accurate or not?