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As we move into the biggest shopping season of the year, eBay sellers can anticipate something even more exciting than the return of pumpkin spice (at least, we hope so!)—a fall marketing campaign to give your bottom line a boost.
Let’s get you up to speed. Much like our vibrant Fill Your Cart With Color brand campaign and our eye-catching trailers for eBay Motors, eBay’s marketing plan will continue a year of advertising featured across a wide variety of entertainment, news, and social channels, as well as highlights on our website.
Read on to learn about the key areas we’re focusing on during the next few months, and see how we’re letting your buyers know eBay has the best fall finds.
Dialing in to Smartphone Season
You may have noticed that during the past few years, fall has become the time of year when major mobile brands release flagship smartphones and updates to their latest models. It’s a cultural and retail phenomenon, and in the next few months, we’ll see new mobile devices from Apple, Samsung, LG, and more in the market.
With all of the buzz, that means sellers have a big opportunity to show shoppers their mobile selections—and that means we want to keep your items highlighted. We’re staying on top of smartphone season by letting buyers know eBay is the place to get the best price for the phone, and showing off the great deals you’re offering.
How we’re campaigning
If seasonal selling is your style and speed, we’ve got you covered in two categories that are big for fall.
Fall style is an integral part of anyone’s seasonal wardrobe, and we’re showcasing your offerings across the web.
While car companies are starting to reveal their new models for next year, we’re making sure your selection of relevant parts and accessories is in the spotlight, too.
We Scream for Halloween
What would a marketing plan be without a focus on the holidays? The spookiest celebration of the year is creeping up and we’re dressing our site with ghoulishly festive messaging.
What we’re promoting
And more on the way!
All of these campaigns were designed with one thing in mind: to bring you buyers who are looking specifically for what you offer.
Contributed by: Audrey Gertz
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