By now, we hope you’ve seen some eBay advertising “out in the wild”. We’re going big for summer with marketing across a variety of channels, from high-impact TV to behind-the-scenes search engine marketing. Here’s the latest on what you can expect to see in the coming months.
On eBay.com, we’re creating special shopping experiences to market early summer retail moments, including:
Off the site, you’ll see a strong marketing push for eBay Fashion, including:
For eBay Motors, Parts & Accessories continues to be the focus of our internet marketing efforts, with display ads and video running across a variety of websites where auto enthusiasts spend time.
There you have it: our early summer plan to bring buyers to eBay.
Have you seen it? Maybe you saw it on a digital billboard in Times Square. Or, maybe on HGTV during Fixer Upper. Maybe you spotted it during a NASCAR race on Fox Sports?
“It” is eBay advertising, and we’re going big in 2017.
Why, you might ask? Advertising is at the core of our mission, the goal that informs everything we do: to be the place where the world shops first. Starting this spring, we’re launching a massive, nationwide advertising campaign across various channels—TV, radio, online, social media, billboards, and bus shelters—aimed at bringing you more buyers. Cha-ching!
We’re excited to share our advertising efforts with you, so watch this space for monthly updates. We’ll be showing off the latest imagery and placements designed to drive more buyers your way.
Here’s what we did in April:
In May, look forward to:
Be sure to check back each month to catch a glimpse of new campaigns as they launch!
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