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eBay Turns up the Dial on Advertising to Bring in Buyers

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News Team
News Team
Last Edited 06:33:57 AM

 

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**MAY UPDATE**

 

By now, we hope you’ve seen some eBay advertising “out in the wild”. We’re going big for summer with marketing across a variety of channels, from high-impact TV to behind-the-scenes search engine marketing. Here’s the latest on what you can expect to see in the coming months.

 

On eBay.com, we’re creating special shopping experiences to market early summer retail moments, including:

 

  • A special boutique dedicated to Mother’s Day.
  • A “Summer Campaign” launching mid-May that highlights essentials for summer fun.
  • A Dads & Grads shopping destination with specially curated items for your favorite dad or graduate.
  • A Memorial Day sale starting mid-May highlighting the best of eBay Deals.

 

Off the site, you’ll see a strong marketing push for eBay Fashion, including:

  • TV commercials running on ABC, CBS, FOX, the CW, E!, Freeform, HGTV, and Look for the spot during your favorite shows like The Blacklist, Supernatural, Master Chef Junior, House Hunters, The Big Bang Theory, Speak for Yourself, The Arrangement, and Jimmy Kimmel Live. Here’s a sneak preview!

 

  • Editorial partnerships with publishers like Refinery29 and Glamour Magazine. The Glamour article features California fashion designer Jenny Kayne and eBay Fashion.

 

For eBay Motors, Parts & Accessories continues to be the focus of our internet marketing efforts, with display ads and video running across a variety of websites where auto enthusiasts spend time.

 

There you have it: our early summer plan to bring buyers to eBay.

 

**Original Post**

 

Have you seen it? Maybe you saw it on a digital billboard in Times Square. Or, maybe on HGTV during Fixer Upper. Maybe you spotted it during a NASCAR race on Fox Sports?

 

“It” is eBay advertising, and we’re going big in 2017.

 

Why, you might ask? Advertising is at the core of our mission, the goal that informs everything we do: to be the place where the world shops first. Starting this spring, we’re launching a massive, nationwide advertising campaign across various channels—TV, radio, online, social media, billboards, and bus shelters—aimed at bringing you more buyers. Cha-ching!

 

We’re excited to share our advertising efforts with you, so watch this space for monthly updates. We’ll be showing off the latest imagery and placements designed to drive more buyers your way.

 

Here’s what we did in April:

  • Vignettes on HGTV about spring items to drive traffic to the Home & Garden category.
  • This online video from eBay Motors to attract buyers to the Parts & Accessories category

 

  • eBay’s “Pit Box” during NASCAR races on Fox Sports
  • Radio spots on iHeartRadio touting eBay as THE place to buy new spring fashions
  • A multi-channel Mother’s Day campaign using email, social and on-site ad placements.
  • Partnered with Conde Nast on Instagram and Refinery29 on Facebook to reach millennial shoppers

 

 

In May, look forward to:

  • TV ads on national channels like ABC, NBC, Spike, The Golf Channel, and TLC and streaming services like Hulu.
  • More eBay “Pit Box” coverage at NASCAR on Fox Sports
  • Continued marketing through paid search
  • Marketing via social channels like Snapchat, Instagram and Pinterest
  • And more…

 

Be sure to check back each month to catch a glimpse of new campaigns as they launch!

17 Comments
by Community Team | Updated
Community Team
Community Team

Love seeing and hearing all of the ebay advertising out there, so vibrant and colorful, and fun!

by
Rockstar

Yes, I saw a billboard exactly like that one in Detroit.

 

Yellow background, those options -- couldn't see the top or bottom options on the billboard, though.

by mr_lincoln · Rockstar
mr_lincoln
Rockstar

@audrey_tracy 

Excellent news to hear!  Every little bit helps and oh, btw, you are more than welcome to feature my store in one of those a quick Cameo slots!!!!  (hee-hee!)

by 648teresa · Scout
648teresa
Scout

I just hope and pray it will be some ad campaigns focused on unique, hard to find pre-owned items, collectibles that can't be found anywhere else but eBay.  It seems to be all about new ordinary items that everyone can find anywhere in any big box store chain down the street.  I'm excited about the advertising but I just hope not to see eBay go all new stuff. How boring.

aswegrow2
Thrill-Seeker

Audrey,

Thank you for the eBay  Swag  going  to  love  having my ice  coffee  in  the water  bottle and  stickers. Bonus  box   I  shipped out an order in it tonight Smiley Wink

aswegrow

News Team
News Team

My pleasure Diane, thanks for being an active member in the eBay community Smiley Happy ~A

by ebetsy · Rockstar
ebetsy
Rockstar

Love the water bottle and stickers! Thanks, Audrey!! We don't have a TV, so a friend is watching HGTV for me and saving the shows with eBay content. We're going to binge watch next weekend!

by jamsgems · Adventurer
jamsgems
Adventurer

I only started selling last month and I was excited when saw a few of these ads!

songbirds_emporium
Adventurer

Looks awesome! Thanks ebay!!

by js696 · Rising Star
js696
Rising Star

Smiley Happy nice to see some return to us the retailers thank you

How delightful ebay I have heard one on I heart radio and one on the golf channel.By any chance might you know which category and or categories will be spotlighted for mothers day and how long the ads will run.I love that ebay is taking a professional marketing step forward to get behind the driver seat of sales thank you just brilliant I love the professional look.

dress-4-success
Adventurer

Ebay should Make an App where all you do if you see something you like you can just take a photo of it on your phone and it pulls up ebay listings for that item.

Keep up the work showing my products. International Sales took off too. Keep pushing the ads.

melyvuitton
Adventurer

Ebay has changed my life.. 

by bokeeliab · Adventurer
bokeeliab
Adventurer

Is so great to see on tv ebay commercial. 

lindakaystew
Adventurer

Again looks like eBay goes further to abandon COLLECTIBLES MARKED in favor of fashion and auto.

 

TOTALLY IGNORING THE BEGINNING AND ROOTS OF ITS BUSINESS AND LONG TIME SELLERS!!

by js696 · Rising Star
js696
Rising Star

HI everyone it's never too late to start i have been on ebay since 2003 as a buyer but since 

the bigening of the year i have taken a step foward and began selling and hard work always pays off www.silvarcshop.comwww.silvarcshop.com