Labor Day: A last-ditch opportunity to drink beer and eat burgers in the backyard or the perfect occasion for an end-of-summer blowout sale?
How about both?
If you plan accordingly, you can have your Labor Day cake and eat it, too. But first, some facts about the opportunity:
Fact #1: The Labor Day retail moment is historically when big retailers run sales to liquidate summer merchandise and make room for fall inventory.
Fact #2: Shoppers have come to expect huge sales around the Labor Day holiday and will even postpone big ticket purchases in anticipation of this event.
Fact #3: To compete with the big retailers, you have to go big with Labor Day merchandising.
Given these truths, we put together a five-step plan of attack for the Labor Day moment designed to help you fully capitalize on the opportunity:
Grills and BBQ equipment
Outdoor entertaining essentials
Bedding and linens
Tweak your listings. Add related keywords (Labor Day, BBQ, end of summer, etc.) to your listing titles so that they come up more readily in search.
Put together a Labor Day collection. Assemble your Labor Day-related items into a collection (anything red, white and blue or patriotic) so that your shoppers can find everything they need (and more) on one page.
Add a Labor Day Store category. If you have an eBay Stores subscription, move or add all of your holiday-related items to the Labor Day category.
Consider holding a Labor Day Sale event. Sale events enable you to offer a discount on broad categories of items, both Labor Day-related (all summer apparel) and non-seasonal (luxury watches). Example: Save up to 40% on all summer dresses or save 10% on Rolex watches.
Offer an order discount in honor of Labor Day. You can greatly increase your overall order size and encourage shoppers to browse your entire Store with an order discount promotion. Plus, when buyers combine items into one order, you save on consolidated shipping. Example: Save 15% when you spend $50.
Use codeless coupons. Because these deals are only visible to shoppers with your unique URL, codeless coupons are perfect for sending to existing customers via your email newsletter or for sharing in social. Example: Save an extra 10% on all BBQ equipment.
Use your email newsletter to spread the word about your upcoming Labor Day activities.
Update your Store billboard with Labor Day, end-of-summer imagery or sale verbiage (like you’d see on Macys.com or Kohls.com).
Use social media to promote your special deals and Labor Day collections.
Now, back to that part about you chilling in the backyard. If you follow this five-step plan and get a head start on the Labor Day weekend retail moment, you’ll be in a very good position to relax with that burger and brewsky as the summer comes to a close. And you’ll potentially be a whole lot richer.
Have some Labor Day retail moment tips to share? Let us know in the comments below, and feel free to share this article with your eBay peers via email and on Facebook, Twitter, Pinterest, and LinkedIn.
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