A compelling product, impeccable listing details, and attractive photos. You have all the online selling basics covered. So, how about taking your business to the next level by enticing new buyers and making the existing ones buy more?
In the ever-expanding ecommerce marketplace, waiting for buyers to discover your product may take a while. What if there was a way to show up prominently in the sea of products and increase the chances of buyers purchasing from your store? This is where eBay’s Promotions Manager can help.
What is Promotions Manager?
Promotions Manager is a tool that helps eBay sellers create compelling offers to incentivize buyers to buy more, both in terms of quantity and the amount of money spent. These promotions, if used smartly, can help increase average transaction value as well as average cart size.
Why should you use Promotions Manager?
Let’s say a buyer comes to your store and likes a pair of shoes. They realize that if they buy two pairs, they will get 20% off on the second one, because you are running a “Buy One, Get One at 20% Off” offer.
Result: They intended to buy one, but your promotion encouraged them to buy two.
Or, let’s say a buyer intends to buy two pairs of earrings and the total cost is $30. They realize that if they spend $50 in your store, they get 10% off thanks to a promotion you’re running.
Result: They intended to spend $30, but your promotion encouraged them to spend $50.
Buyers are looking for deals on anything and everything, and Promotions Manager enables sellers to create compelling offers like, Free Shipping, BOGOs, and percentage discounts. And, it makes discounted items more discoverable by highlighting them on the item page and search-result pages.
Result: Buyers discover exactly what they want at discounted prices or with other benefits like Free Shipping.
Adi Behara, Senior Manager, Seller Growth at eBay says, “Testing and data shows us that an average seller can see an 11% increase in sales within the first few months of using promotions.”* And guess what? All sellers who have a store on eBay are eligible to use Promotions Manager at no extra cost.
Basically, Promotions Manager is a great tool for your business. In case you missed the benefits, here they are again:
How do you use Promotions Manager?
Creating promotions with Promotions Manager is easy to learn and quick to use. Here are a few things to keep in mind as you set up your offers (and put your business on a growth trajectory!):
Understanding the data points
You’ve created some promotions, and sales are coming in. Great! But, how do you know if the promotions really worked for you? Here are a few important metrics that will help you determine performance:
Promotions Manager offers four broad categories:
Order discounts. These promotions make the buyer spend more in your store or buy more products from your store. Here are a few examples:
Shipping discounts. With these promotions you can play with shipping offers to entice the buyer. Here are a few examples:
If you are using promotions for the first time, the easiest ones to start with our Order Discounts, and Shipping Discounts.
Codeless coupons. This promotion creates coupons with unique URLs. Here are a few examples:
Sales Events. If you have created sales using markdown manager, you can amplify the impact by promoting the discounted products. For example, “Save up to 50% on all running shoes”.
Have you used promotions on your eBay store? Or do you plan to use them soon? Share your experiences in the comments section below.
* Claims are based on gross merchandise volume (GMV) data generated by a defined set of items on eBay during 2016-07-04 and 2016-12-31 which were promoted in a variety of formats (example order size discounts, free shipping offers, sales events, and related item discounts) by their sellers’ use of the promotions management tool on eBay for the first time. The GMV from the sale of these items was measured before and during these promotions. The increase is the difference between the GMV measured before and after compared to it during the promotions. Your actual results from use of the promotions management tool on eBay may vary and eBay makes no guarantee that you will see similar results.
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