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SHINE Awards: Meet Three Small Businesses Making a Huge Difference

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Last Edited 04:28:32 PM by News Team



Every day this week, we’ve revealed another three finalists in different eBay SHINE Awards categories. Today, we’re showcasing the achievements of charitable small businesses—those who use eBay for Charity to fund a cause they’re passionate about. Each of their stories perfectly illustrates what we love about small business sellers—their energy, dedication, and commitment to making a difference.


Like eBay, thousands of small businesses measure their success in more than dollars and cents. Doing good in the community is just as important to these bighearted sellers as doing well for their bottom line. In terms of both reach and results, they’ve certainly come to the right place.


Our eBay for Charity program connects 157 million buyers and 25 million sellers to more than 35,000 nonprofit organizations around the world. Over the last fifteen years, our community has raised more than $650 million through the eBay for Charity program!


The stories you’ll read below are of three standout small businesses who’ve taken full advantage of this wide-ranging program and used it to financially support a cause they love. So take a look and be inspired!


ThreadED | UserID: threadedfashionforafuture

What do Jimmy Choo high heels have to do with higher education? ForThreadED, a Boston-based nonprofit, the answer is a whole lot! Started by two friends in December 2014, ThreadED sells pre-owned upscale fashion and accessories on eBay to generate financial support for college students in need. Laurel Sgan, one of ThreadED’s co-owners, says “We just wouldn’t be where we are today if it weren’t for eBay and the ability to reach such a wide audience of interested buyers.” This month, ThreadED will have earned enough to present their nonprofit partner, uAspire, with a two-year gift to help students bridge the gap between their financial aid and college costs for another year. They call it “fashion for a future.” We couldn’t agree more!


Reflections of Trinity | UserID: reflectionsoftrinity

Laurie Wong didn’t start her community resource center and food pantry, Reflections of Trinity, as an eBay business. But with a friend’s help and a willingness to try something new, Laurie began what she calls her “online adventure” in 2005. It’s a decision, she says, that changed the trajectory of her business. With the ability to sell locally, nationally, and internationally on eBay, Laurie reports that Reflections of Trinity’s revenue has increased between $60,000 and $85,000 for each the past five years. In 2015 alone, Reflections of Trinity distributed 12,429 boxes of groceries (622,965 lbs. of food!) to those in need. Along the way, Laurie says she’s gone from skeptical and uninformed about eBay to a power seller with an Anchor-level eBay Store and staff of three. Way to go, Laurie!


Heart for Ethiopia | UserID: heartforethiopia

They say it takes a village to raise a child. In the case of Heart for Ethiopia, it takes a dedicated team of volunteers—and the eBay marketplace—to raise the funds that are helping young children attend school and entrepreneurs start their own businesses in rural Ethiopia. Some volunteers collect and sort donations, others list and sell on eBay, and still others package and ship orders out. Together, they’re netting more than $1,000 a week for the programs and projects Heart for Ethiopia supports. Owner Lauralee Lindholm says it’s eBay’s easy-to-navigate platform and the inexpensive access it offers to a global resale market that makes it all possible.


We’re so proud of the opportunity eBay gives our buyers and sellers to financially support programs that are making the world a better place. To find out more about donating to a nonprofit near and dear to your heart, check out the eBay for Charity page.


Starting June 20, be sure to visit the eBay SHINE Awards page to learn more about these and all our finalists—and vote once per day, per category, for your favorites. Remember, the final decision is entirely up to you, and the winners will be announced at eBay OPEN in Las Vegas on July 28.


Are you using using eBay for Charity to donate to support a cause you’re passionate about? Please let us know in the comments below. And feel free to send this article to your eBay colleagues, and share it on Facebook, Twitter, Pinterest, and LinkedIn.