What makes someone a top-performing seller? What makes their merchandise fly off the proverbial shelves? Hint: It’s not what, but how.
There are clear tactical steps you can take as a seller to make your merchandise move. You might already be doing some of these things. Let’s dig into the list below and get you set up to sell better and faster.
Boost Your Brand
Hand-painted signs. Quirky uniforms. A clever window display that makes you smile. Successful businesses know how to tell compelling visual stories. How you brand your eBay store—from your billboard image to that much-anticipated unboxing experience—can have an incredible impact on your bottom line.
Thankfully, you don’t need an entire marketing team to create a professional, memorable brand. You do, however, need to spend some time figuring out what you want your business to say about you. Here are few tips to get you started.
Build More Trust
It happens every day. A customer is poised to click “Add to Cart” when something catches her eye and makes her hesitate. Something doesn’t feel quite right. For sellers, this can be truly maddening—what triggered the change of heart?
A customer’s trust in your products can be rocked by a few factors. Here are three things you can do to establish trust and stop buyers from bouncing:
Lift Your Listings
A thoughtfully created listing allows customers to spot your product quickly and easily. (It’s also a sign of trustworthiness.) Here are a few ways to shine a light on your listings:
Price It Right
You’ve got great products. You’ve optimized your listings. You’re ready to provide your future customers with the best possible service, but business is sluggish. What gives?
Take a moment to evaluate your pricing and make sure that it’s competitive. Check and see if your items are in demand. You might discover a reason to bump up your price or even a new idea for what to sell.
Remember, every product should be valued according to a few different factors—seller costs, market demand, and a bit of consumer psychology. What does your item currently sell for on eBay? What was its past median price? Read on for a full rundown on how to price your merchandise quickly and effectively.
As sellers, there will always be forces outside of your control. We operate in a global marketplace, and buyers have a world of choice available at their fingertips. That said, never underestimate the power of a clear visual brand, optimized listings, and a competitive price to make your merchandise stand out.
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