eBay for Business
cancel
Showing results for 
Search instead for 
Did you mean: 

Pinterest for Business Part 3: Ten Common Pitfalls to Avoid

Share Post
Verified Blogger
Verified Blogger
Last Edited 10:35:44 AM by News Team

Now that you’ve armed yourself with the essentials of using Pinterest with Part 1 and Part 2 of this series, and perhaps even reached expert status by reading eBay’s Complete Guide to Using Pinterest, it’s useful to take a look at some common pitfalls you might encounter. Many of these tips apply across all social media channels—so if you find yourself making these mistakes on Facebook or Twitter, chances are the same rules apply!

 

 What not to do on Pinterest:

  • Don't spam your feed. Vary the content—and timing—of your Pins to prevent over-saturation and over-promotion of products.
  • Don’t just post product images. This point can not be reiterated enough. People visit Pinterest to be inspired, so save the product shots with the white background for your eBay Store. At a minimum, 50% of your pins should be inspirational—but 80% is even better. When you do Pin product images, show what they look like in action. Here are a few examples:

 

    

   

  • Don’t confuse people with unorganized Boards. If you create a Board around the theme of gardening, don’t Pin images of trendy handbags to the same Board. Those pictures should be Pinned to a separate fashion-themed Board.  
  • Don’t share low quality images. One of the most important elements of a Pin is its size. Images should be at least 600 pixels wide. The ideal proportion is 800 x 1100 pixels.  PicMonkey and Pixlr are great free online photo editing tools.

 

  • Don’t forget to caption your images. Captions not only provide a storytelling opportunity that will give a context to your Pins, they also help your Pins show up more often in search results.
  • Don’t take credit for other people’s images. The images you Pin from blogs and other sites should always link back to their original source, not your product pages. On the other hand, make sure all of the Pins you own link back to your products. Learn more about linking on Pinterest here.
  • Don’t forget to complete your profile.  Your Pinterest profile can not only be customized to reflect your brand, but it can also be optimized. For example, verifying your eBay Store’s URL can help drive traffic to your site. Learn more great tips for profile optimization here.
  • Don’t ignore people. While comments are not a common form of engagement on Pinterest, be sure to monitor all activities associated with your account. You might miss an opportunity to engage with your customers.
  • Don’t expect overnight success. Just as with any form of social media marketing, seeing results from starting a Pinterest account for your business will take time.
  • Don’t stop learning. Use Pinterest Analytics regularly to gain insights on what your customers are responding to. This can be as easy as seeing what’s been Repinned the most to inform inventory planning or merchandising decisions.

Follow these rules, seek to inspire, and Pin your way to even more successful eBay selling!