Some kids aren’t even out of school yet and we’re already talking about back to school. But, we have good reason.
According to the National Retail Federation, last year Back to School represented a $68 billion opportunity. That’s like Valentine’s Day, Mother’s Day, and Halloween combined.
If you know your retail moments, you know that Back to School is the second largest retail opportunity, after Holiday; the Thanksgiving, Christmas, and New Year’s combo.
Given that we start talking about Holiday at the end of the summer, it’s only fitting that we get the Back to School ball rolling now.
Here are nine ways to capitalize on the Back to School retail opportunity:
Fashion (Clothing and accessories)
Dorm room products
Sports & Hobby
Create Back to School-themed Store promotions, because, approximately 75%* of shoppers are looking for some kind of deal.
Feature a Back to School-themed image on your Store billboard, or use your Featured Items area to showcase your best Back to School products.
Create a Back to School-themed newsletter to promote your best items and promotions.
Try eBay promoted listings to stand out in crowded categories like Electronics.
Take advantage of the eBay branded shipping supplies coupon, and encourage repeat business with your packaging prowess.
In the meantime, we’ll be working on a multi-million-dollar, multi-channel Back to School marketing campaign designed to drive traffic for this monumental opportunity.
And you thought your summer was going to be slow…
Have some Back to School tips to share? Let us know in the comments below, and feel free to share this article with your eBay peers via email and on Facebook, Twitter, Pinterest, and LinkedIn.
*Source: National Retail Federation, 2013.
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