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Growth Tab: Get the Secrets to Sell Competitively

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Verified Blogger
Verified Blogger
Last Edited 03:22:57 PM

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Nothing beats that nugget of information that keeps you competitive in the marketplace.


For example, seller Marc D.’s tip on taking advantage of a good buying opportunity is one to remember.


When there are multiple units available,” he said, “if possible, try to buy them all. That way you don’t run the risk of a competitor buying up the rest of the units and undercutting your price.”


Or, as we recently wrote about, our in-demand inventory page helps you figure out a holiday sourcing plan by using data to showcase hot-selling items.


Those are the kind of insights that, if you’re paying attention and put them into action, can sharpen your selling opportunities and get your revenue stream even more traction—and more importantly, help give you a leg up on the competition.


It’s even better when that information is easily at reach, and barely requires any research.


That’s where the new Growth tab comes in (yep—we’ve got your back!). It’s the latest addition to your Seller Hub toolbox, and it hands you facts and figures that help you stand out, without any extra legwork. That means we’re doing the research, and you get to reap the rewards.


Here’s a quick walk-through of the three ways you can use the Growth tab to sell even more and get ahead of competitors.


1. Enhance your listings.

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If you’ve hit a selling plateau, make listing improvements your first stop.


This insightful section of the Seller Hub Growth tab gives you immediate recommendations on how to make your items more appealing to shoppers.


You can click “Analyze Listing” on any of your items to reveal a summary of it, including the trending price of items like yours in the last 90 days, what current listings look like (is shipping included in the price? etc.) and the number of items priced lower than yours.


There’s also a button that allows you to instantly adjust the price.

It’s an easy way to understand the health of your listings at a glance.


2. See what’s most likely to sell—and when.


Instead of playing guessing games, or clicking through endless internet searches to figure out what’s hot this year, save yourself time and head to sourcing guidance.


We’ve culled data on seasonal shopping activity and trending prices to give you an overview of what will sell in the next few months, at what price.


You can look at your own items, or discover insights about an item you’re thinking of selling, but weren’t sure about the best approach. For instance, if you were considering offering mid-century modern furniture, you could click “Antiques,” “Periods & Styles,” and “Mid-Century Modernism.” You would see that the best time to sell, according to sales of the past five years, is around the end of March or early April. The majority of sales happen in the $20-$100 range. And the most popular type is the sofa.


3. Keep popular inventory stocked.

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Popular inventory? Great. Missing out on sales from lack-of-stock? Not so great. That’s where restock advice comes in.


This section takes the data from your current sales, and predicts what’s likely to sell out soon, so you don’t have to. On top of that, you can also receive recommendations for how many more items you should add to your stock.


It’s a quick way to understand what you need, so you can reach out to your suppliers and keep your shoppers buying.


Head over to our Growth tab tutorial to learn even more about how it can help you save time, take action, and sell strategically. Or, read about how the Seller Hub Orders tab can make the post-sale process easier.



Most of these tips don't apply to my business. I don't like this new feature. It is often incorrect. Its reliance on only price is short sighted. I get lots of advice from this feature to cut my price, either to match the price of the competition, or to undercut their prices. 


Mine mostly tells me to list for  .99... why even bother? 


 Since around 2004 I have sold mostly cutlery products and mixed in some die cast toys,golf balls,costume jewelry,turkey calls,trading cards and misc. items only to find that I must own the largest collections of unwanted items in the world.For years now I have watched my traffic dwindle on auction and buy it now.I have mostly stuck with the 50 free and had to change my rules per ebay strong arm tactics to 30 day returns (never understood this) 10% of my $5 shipping and sales with less and less of  the extra free listings several times a year.We still get them just not as often as in the past.I tried the .99 cent thing and lost my butt on a few sales.I have made some money over the years but here again times have changed greatly and I don't have the hot items anymore for the RULING CONSUMER. I tried the store,free shipping,1 day handling and if you sell you get my drift,my profit margin on any sale gets less and less and I do not use the various programs ebay suggests that cost me more to make less. I am aware I do not have to be out here and I did close one of sites a few years back and looks promising to do it again.We sellers actually work pretty hard for ebay but when researching sales I find items that cost me wholesale in 1990-1995 $12 to $19 dollars now sell for $6 to $12 with free shipping.Yep,confusing for sure and how do you get face value for an old postage stamp? This is a collectors market but I collected and bought a world of the wrong items.Good luck to you..

by badjardog · Adventurer

 If I go any lower on my prices I will be giving it away.  Most of my competitors are selling for 99 cents and they have hundreds, I only have 1 of each item.  This doesn't help me much.


What has changed with the GROWTH FUNCTION?  I used to get helpful pricing advise and could see what my competition was charging.  This was especially helpful with books.  Suddenly, I get no pricing advise.  I no longer see my competition without having to go to listings book by book.  And now we have the new advise email that comes with relists.  But, it is one day later usually and I have already had to do my relists or miss out on sales.


Can we please get an update on the GROWTH function and the new relist pricing advise function?