To be human is to know the power of giving: making a difference for the benefit of others does leave you feeling better about yourself; the warmth in one’s own heart after contributing to a greater good is real. And on top of the human benefits, the act of giving back can have a positive impact to one’s business, as well.
In 2011, Columbia University published a study investigating the impact of charitable giving for sellers within the eBay marketplace*, and these facts were among the study’s findings:
So what are you waiting for? Find and add your favorite charity today – this will make it easy to donate to them whenever you sell. Then, consider selling items you don’t have a need for anymore, donating even 10% of your proceeds to your favorite charity. Watch a short animation that shows how selling for charity works too. You’ll be part of a growing community within eBay that has raised over $650,000,000 benefitting tens of thousands of charities. Interested in more details on how the eBay for Charity program can help you support causes that matter to you? Details are here.
* “Charity as a substitute for reputation: Evidence from an online marketplace”, July 2011, Elfenbein, Fisman and McManus. The study was based on a data set including the universe of eBay Giving Works auctions between January 2004 and March 2008.
**Across all sellers in the sample, having a charity listing was associated with a 10.1 percentage point higher probability of sale.
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