Polly is in the market for a mug that won’t tip over in her car on the way to work. She opens the eBay mobile app on her phone and types “travel mug” in the search field. A list of colorful mugs displays on her screen.
How do we decide what Polly sees in that list of results? Unless you’re using promoted listings, eBay relies on an objective sorting science called Best Match that takes a host of factors into account before returning that list of mugs.
You might be asking yourself, “If it’s science, does that mean there are things I can do to improve my results?” And the answer would be a resounding yes! But there are also things that you shouldn’t be doing. Which is why we created this list of six tips:
As you can see, trust, value and relevance are key to the Best Match formula. However, there are some other ways that you might be unknowingly sabotaging your ranking in Best Match. If you want to show up higher on that list of travel mugs, avoid the following don’ts:
Best Match might be grounded in science, but it’s not rocket science. If you think about it, all of the above is really just based on common sense. And, if you follow eBay best practices, you’ll naturally rise to the top.
Is there anything you need to work on to improve your Best Match search ranking? Tell us in the comments below, and feel free to share this article with your eBay peers via email and on Facebook, Twitter, Pinterest, and LinkedIn.
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