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Get Found! Six Tips for Mastering eBay Best Match

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Verified Blogger
Verified Blogger
Last Edited 03:33:16 PM by News Team

Best match travel mug.JPG


Polly is in the market for a mug that won’t tip over in her car on the way to work. She opens the eBay mobile app on her phone and types “travel mug” in the search field. A list of colorful mugs displays on her screen.


How do we decide what Polly sees in that list of results? Unless you’re using promoted listings, eBay relies on an objective sorting science called Best Match that takes a host of factors into account before returning that list of mugs.


You might be asking yourself, “If it’s science, does that mean there are things I can do to improve my results?” And the answer would be a resounding yes! But there are also things that you shouldn’t be doing. Which is why we created this list of six tips:


  1. Pay close attention to your trust signals. Trust weighs heavily in the Best Match formula. For example, if you’re a Top Rated Plus Seller, you’ll likely score low in terms of risk, and therefore high on the list of returned results.
  1. Do your pricing homework. Value also factors into the Best Match equation. If you have the lowest price and you offer free shipping, you’re providing the best value, so you’ll naturally rank higher in search.
  1. Make sure your listings are complete and accurate. Trust and value are huge factors with Best Match. But if you don’t include the right item specifics or list in the right category, you might not be found at all.

As you can see, trust, value and relevance are key to the Best Match formula. However, there are some other ways that you might be unknowingly sabotaging your ranking in Best Match. If you want to show up higher on that list of travel mugs, avoid the following don’ts:


  1. Don’t create duplicate listings. When you create duplicate listings (instead of using the multi-quantity option), you’re just diluting your sales history. This places you lower in search than similar multi-quantity listings with an accurate, undiluted sales history.
  1. Don’t include irrelevant keywords. If you use unrelated popular search terms in your title just to get found (a practice known as ‘keyword manipulation’), you’ll only get flagged as a keyword spammer and disqualified from Best Match altogether.
  1. Don’t use junky text to stand out. You might think non-words like L@@K! or W@W make your listing pop, but they actually hurt you. Best Match doesn’t recognize them and customers think they look unprofessional. You’re better off replacing them with relevant keywords.

Best Match might be grounded in science, but it’s not rocket science. If you think about it, all of the above is really just based on common sense. And, if you follow eBay best practices, you’ll naturally rise to the top.

 Is there anything you need to work on to improve your Best Match search ranking? Tell us in the comments below, and feel free to share this article with your eBay peers via email and on Facebook, Twitter, Pinterest, and LinkedIn.


1 Comment

Great Thank You so much for the tips, very helpful to me