“How do I choose the right listing format for this item?” It's a question we hear often. Picking the right listing format is critical to getting your item sold. We looked at eBay data about buyer behavior, what makes a successful sale and compared selling formats to develop our best guidance on how to decide between fixed price, Best Offer or auction-style listings.
Generally speaking, fixed price is the right format for the majority of items listed on eBay. Choose fixed price when:
Good Til’ Cancelled (GTC) is ideal for fixed price, as it allows the item to stay live on eBay without relying on manually relisting. It also helps in search as it keeps all the “engagement data” (how many people clicked or searched for the item, how many watchers it has, etc.) This data is especially helpful for "long-tail" items, i.e. obscure or specialized items that need some time for the right buyer to come along. But don't just “set it and forget it” with GTC listings. If it’s not selling after a period of time—we recommend a few months—you should review the listing to see if the price, title, or photos can be adjusted to increase its chances of selling.
You should choose auction-style listings when:
Some tips to get the most from auction-style listings.
The advice above is based on years of eBay data about buyer behavior. But, as always, we encourage you to experiment with listing format to find out what works best for your items and your business.
If you’re an experienced eBay seller, what have you learned about listing formats? Share your tips in the comments below.
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